By Neil Patel

Advancements in technology are constantly changing our world. This is no secret.

As a marketer, you need to have a better understanding of this technology that goes far beyond the latest smartphone release. If you recall, artificial intelligence made my list of the top marketing trends to look for in 2018.

While artificial intelligence and machine learning are often used interchangeably, they are not the same.

Basically, artificial intelligence has a broader meaning. It’s the idea that machines and computers can complete tasks normally requiring human intelligence.

Machine learning is a branch of AI, and it automates model building for data …read more      

By Stefanie Flaxman

I’m good at math. If you looked at my standardized test results from when I was back in school, you’d…

The post Why Content Marketers Need Editors appeared first on Copyblogger.

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By Neil Patel

I’m sure by now you recognize the importance of staying active on social media to promote your business.

Your Instagram marketing campaigns need to be a priority.

If you’re not using Instagram to reach your customers, there is a good chance your competitors are doing so. In fact, more than 70% of businesses in the United States are using Instagram.

Furthermore, 70% of hashtags on this platform are branded.

That’s why it’s so important for you to leverage your Instagram profile to connect with your current customers and target prospective consumers as well.

Believe it or not, consumers want to interact with …read more      

By Sonia Simone

Hey, writers! Whether you’re a freelancer, an employee, or you write content to support your business, you might find it…

The post Get Copyblogger to Tell the World Just How Great You Are appeared first on Copyblogger.

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By Neil Patel

As an SEO expert, you know what it takes to get your content ranked high in search engine results.

Depending on how good you are at SEO, sometimes the only results displayed higher than yours are those from PPC campaigns.

SEO and PPC are considered to be two very different marketing approaches. But these strategies are more similar than you think.

The biggest difference between SEO and PPC is you’re paying for your PPC campaigns, as the name implies. Driving organic traffic to your website with SEO is free.

While keywords are obviously important to PPC managers, they don’t need to …read more