By Neil Patel

Those of you who know me know how much I promote blogging.

I’ve been doing it for years, and I use blogging as a tool for lead generation. But having a blog has many other benefits as well.

Driving more traffic to your website is arguably one of the most important reasons for running a blog.

Think of it like this. How often would you say the same person comes back to your website?

Depending on the nature of your site and your brand, it may not be too often. This is especially true if you have an ecommerce site.

People don’t …read more      

By Stefanie Flaxman

After I deglamorized good ideas, I started thinking about other topics to dissect. Content quality quickly came to mind. So, for a change, this post is not about creating content. It’s about all the care behind the scenes that makes great content possible. Let’s look at 12 important steps meticulous bloggers consistently follow when they
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The post The Meticulous Blogger’s 12-Step Publishing Checklist appeared first on Copyblogger.

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By Neil Patel

Social media marketing has become a necessity for brand survival in today’s day and age.

But simply creating profiles on these platforms and hoping the rest will take care of itself is not an effective strategy. You need to be active on social media.

While you may have already recognized the importance of social sites such as Facebook, it’s time for you to focus on other platforms—specifcally, Instagram.

Instagram, with its features and benefits, was part of the top social media trends of 2018 I wrote about.

Instagram has more than 1 billion users. Of those users, 500 …read more      

By Sonia Simone

There are a lot of reasons why I dislike the term content marketing, but the most important one is that it’s vague. Are we talking about a YouTube “let’s play” gaming video? A clever tweet from a big brand? Or maybe a blog post or podcast episode? Because that word content is there, the content
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The post Set the Strategic Goals that Drive Your Content Marketing appeared first on Copyblogger.

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By Neil Patel

It’s no secret we’re living in a mobile world.

As marketers, we need to recognize that our current and prospective customers are active on their mobile devices. That’s why you need to learn how to optimize your web design for mobile users.

But some of you may have taken this one step further and built a mobile app. That’s great news, and you’re definitely headed in the right direction.

Mobile apps are increasing in popularity.

If you saw my top mobile trends that are dominating 2018, you’re aware of this.

In fact, over half of small …read more