By Sonia Simone
OK, I’m just going to say it. In today’s world, publishing second-rate content is a total waste of time. There’s no point in contributing to the growing pile of mediocrity. It wastes your time, and, worse, it wastes your audience’s time. Sometimes I’ll see a marketer complaining that: “I spent two years doing all of
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The post 3 Areas of Focus for Consistently High-Quality Content appeared first on Copyblogger.
I never realized just how important it was to connect content with business goals until I had a particular conversation with a client. The client, excited to get started on blog content together, had a running list of topics for me to cover. But then something strange happened. When I asked for background information on
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The post How Successful Marketing Writers Plan Their Content appeared first on Copyblogger.
By Neil Patel
With so many new content marketing strategies out there today, it can be tempting to look past your email list. After all, how important can it be?
To say the least, email marketing is crucial. It needs to remain part of your core marketing foundation.
Research shows that 99% of consumers check their emails every single day.
Between personal email addresses, work accounts, computers, and mobile devices, some consumers check their inboxes even up to 20 times per day.
More than 80% of retailers say email marketing is the driving force behind their acquisition and <a class="colorbox" href="https://www.quicksprout.com/2017/11/13/how-to-increase-revenue-without-acquiring-new-customers-customer-retention/" target="_blank" …read more
When you run a content marketing platform, you’ll get other types of messages from your audience in addition to blog comments. You’ll get emails. Many people have a love/hate relationship with email. When it’s good, it’s really good — but when it’s bad, managing your inbox feels like a huge waste of time. But like
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The post Easy Email Inbox: Reply to 3 Types of Messages (and Don’t Sweat the Rest) appeared first on Copyblogger.
By Neil Patel
Establishing credibility is important for all businesses.
There are only so many brand names today that speak for themselves. I’m referring to global giants such as Apple, Nike, and Walmart.
In these instances, consumers know those companies are legitimate. But the rest of us need all the help we can get to establish our credibility.
That’s why in the past, I’ve identified the top elements adding credibility to your website. Today, I want to explain one of those elements in much greater detail.
Customer testimonials.
Those of you currently displaying customer testimonials on your websites are off to the right start. But …read more