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Category: Featured

11 JunFeatured

How to Deliver a Better Audio Experience to Your Audience

by Jason Fairfield0 Comments

By Rainmaker.FM

sr-better-audio

The podcasting gods sure had fun with this one.

Jerod Morris and Jon Nastor set out to create an episode about delivering a more remarkable audio experience to your audience … and then had to unexpectedly jump through every possible hoop to actually do it.

The end result is an episode that is ironic, meta, and immensely useful.

Over the course of about 20 minutes during the main topic of this episode of The Showrunner, Jerod and Jon discuss the following:

  • How Jon’s family trip to Vancouver started the audio misadventure — and gave him his first taste of the real-world audio …read more      
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11 JunFeatured

What You Don’t Know about Your Product Can Kill Your Copy

by Jason Fairfield0 Comments

By Rainmaker.FM

rd-dont-kill-copy

Your product has two identities. But your customer buys your product because of just one of these identities. Oops.

See, when you pay $5,000 for your son’s braces, you aren’t buying a middle-aged man to follow you around in a white coat … nor are you buying stainless-steel rods to stick in your son’s mouth.

What you are buying are straight teeth. But not even that. You are buying what those straight teeth mean: beauty over bullying.

And I don’t run out to Lowe’s and drop $100 because I woke up dreaming about cordless drills.

I …read more      

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11 JunFeatured

How to Boost Your Conversions with Split Testing

by Jason Fairfield0 Comments

By Rainmaker.FM

mn-split-testing

Split-testing can create massive improvements in your results, and there is an entire industry of tools, techniques, and consultants ready to help you achieve those improvements.

And it does not have to be difficult, expensive, or complex to get started.

In this episode of The Mainframe, Chris Garrett and Tony Clark reveal:

  • How you can make huge gains, quickly and easily
  • The mindset you should employ with your testing (hint: it is not about being perfect!)
  • How to get started, and what you should focus on first
  • The mistakes people make in testing and how to avoid them

<a class="colorbox" …read more      

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11 JunFeatured

Bill Kenney on Branding Your Business the Right Way

by Jason Fairfield0 Comments

By Rainmaker.FM

ns-bill-kenney

Whether or not we care to admit it, in today’s world, looks are pretty much everything. The way we are perceived matters, and that’s the bottom line.

It’s time to embrace this reality and start building your business around the idea that at any given moment, you and your business are being judged by your “cover.”

In this 40-minute episode of No Sidebar, host Brian Gardner and Bill Kenney discuss:

  • The struggles of working from home
  • What Focus Lab is and how it got started
  • Why workflow and process matter in a creative agency
  • How to handle issues during …read more      
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11 JunFeatured

Webinar: The 3 Reasons People Fail when Developing Online Products

by Jason Fairfield0 Comments

By Sonia Simone

free webinar - how to avoid product failure

I wrote a post last week about the awesome things that can happen when you build a business around selling your own products or services.

If you haven’t read that post, spoiler alert: You make more money.

It’s also fun, and interesting, and lets you connect with your audience in a deeper way, beyond the connections you make on your blog or social media accounts.

But it’s not all rainbows and unicorns.

If it’s so awesome, how come everyone doesn’t do it?

If it was as 1-2-3-easy as some of the gurus want you to think, we’d …read more      

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