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Category: Featured

How to Start Using LinkedIn (The Right Way)

Successful marketing on LinkedIn starts with optimizing your profile, and this episode of The Missing Link shows you how.

Your LinkedIn profile is one of the most important elements of any LinkedIn marketing effort.

But just because you filled in a few of the missing pieces does not mean your profile is ready.

In this episode of The Missing Link, Sean Jackson and Mica Gadhia discuss not only why you must be using LinkedIn, they also provide a detailed, step-by-step walk-through of:

What should and should not be in your profile
What types of images work well for your status updates
How to publish …read more

10 JunFeatured

3 New Ways to Write a Headline (and When to Use Each)

by Jason Fairfield0 Comments

By Rainmaker.FM

Which desire you lead with in your headline matters. Get it wrong, and even the greatest copy won’t matter.

Get it right, however, and the world will beat a path to your door.

See, your headline is the bridge between your customer and your product. And there are basically three ways of channelling that desire in a headline.

In this 7-minute episode of Rough Draft with Demian Farnworth, you’ll discover:

The three different ways to channel desire (and when to use each one)
Why the New York Times will never write a fancy headline
The Men’s Health sales …read more

10 JunFeatured

How to Grow an Audience on LinkedIn by Repurposing Content

by Jason Fairfield0 Comments

By Rainmaker.FM

Job one for any business, entrepreneur, or marketer is to grow an audience. Content syndication is one such approach to doing just that. But it’s not entirely understood.

Content syndication is an age-old idea of taking an original piece of work and then trying to get it published in other places.

By “other places,” we mean: you look for bigger sites to publish your work. In other words, effective content syndication occurs when you go up the food chain — not down.

But some social sites are now allowing you to republish old articles on their platforms. Medium …read more

10 JunFeatured

Business and Marketing for Artists and Creative Workers, Part Two

by Jason Fairfield0 Comments

By Rainmaker.FM

John T. Unger is one of the few — an artist who makes a living from his work, without the traditional gallery system.

He also didn’t win a fat grant or find a rich benefactor. Instead, over years of disciplined work, he found a way to create art that satisfied him creatively while also finding a home with happy buyers. And he’s creatively used the web as a way to find more of those buyers and get his work into more homes and businesses.

John hasn’t done a podcast interview in quite some time, preferring to spend his time …read more

10 JunFeatured