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Category: Featured

10 JunFeatured

6 Ways to Maximize the Shelf Life (and Utility) of Your Audio Content

by Jason Fairfield0 Comments

By Bryan Collins

how to repurpose audio content

Podcasting is the Andy Warhol of content marketing.

During the 1950s and 1960s, Warhol created a unique story proposition by exploring the link between art and popular culture.

His work was at the forefront of the visual and pop art scene because almost nobody else was doing what he did — and he made much of his best work freely available.

Today, podcasting is the emerging platform for forward-thinking content marketers who want to take advantage of the power of audio.

But just like other content marketing activities, to get the most from your audio content, it’s best …read more      

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09 JunFeatured

Want Copy That Actually Works? Start with Mass Desire

by Jason Fairfield0 Comments

By Rainmaker.FM

rd-mass-desire

We all long for something. Love that will last. The ability to influence people. Scenic vacations. Financial independence. Less anxiety. Copywriters call these “mass desires.”

And copywriting that actually works connects your product to one of these mass desires.

When that is done — when you’ve convinced your prospects that you can satisfy their desires — then people will not only fall in love with and buy your products, they will become unstoppable evangelists as well.

But that all depends on whether or not you choose the strongest desire.

In this 10-minute episode of Rough Draft with …read more      

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09 JunFeatured

Website Colors: How to Choose and Use Them

by Jason Fairfield0 Comments

By Rainmaker.FM

hp-web-colors

Let’s face it: if you’re not a trained artist or designer, color can be a tricky thing to use correctly.

When you’ve got your website colors working right, your brand will look polished, professional, and cohesive.

But if you don’t get your colors right — or you simply use too much color, your website can end up looking like a carnival.

Which is perfect … if you sell carnival supplies. But not for the rest of us!

This week on Hit Publish, you’ll hear from three Copyblogger experts who share their thoughts on using color on the web.

Tune in to hear from host …read more      

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09 JunFeatured

Lindsay Ostrom on Making the Leap from School Teacher to Full-Time Food Blogger

by Jason Fairfield0 Comments

By Rainmaker.FM

he-lindsay-ostrom

Today’s guest on Hack the Entrepreneur is a blogger, food enthusiast, and entrepreneur. Along with her husband and business partner, they have created Pinch of Yum and Food Blogger Pro.

She spent the last five years teaching elementary school by day and blogging about food by night.

She always went back-and-forth about becoming a full-time blogger, but in June 2014, she officially made the jump to living the crazy full-time-food-blogging dream.

Now, let’s hack …

Lindsay Ostrom.

In this 28-minute episode of Hack the Entrepreneur, host Jon Nastor and Lindsay Ostrom discuss:

  • Letting go of the scarcity mentality
  • Accepting …read more      
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09 JunFeatured

Writer Porn: Standing Desks, Binge Reading, and James Patterson’s MasterClass

by Jason Fairfield0 Comments

By Rainmaker.FM

wf-writer-porn

This week, award-winning, globe-trotting travel journalist Adam Skolnick returns as guest host of The Writer Files for another edition of Writer Porn to discuss pertinent, writerly paraphernalia.

Adam is the author and co‐author of 25 Lonely Planet guidebooks. He has also written for publications as varied as the New York Times, ESPN.com, Men’s Health, Outside, and Playboy.

He recently finished his first narrative nonfiction book — based on his award-winning New York Times coverage of the death of the greatest American free diver of all time — titled One Breath (slated for publication in January).

In this 41-minute file, …read more      

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