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Category: Featured

09 JunFeatured

Beyond Chitchat: Here’s How to Extract Expert Knowledge From Your Next Interviewee

by Jason Fairfield0 Comments

By Bryan Collins

maximize your audio interviews

What’s the best way to get interviewees to reveal their expert knowledge on your podcast and provide value to your listeners?

For several years, I worked as a radio producer for an Irish national radio station, and I had the opportunity to study master interviewers at work.

While researching this article, I found many expert podcasters approach interviews with the same mindset and focused techniques as professional broadcasters.

So, how do you conduct an engaging business interview people will remember?

Here’s how to run an audio interview like a professional broadcaster in five straightforward steps.

Step 1: Research your guests in advance

The …read more      

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08 JunFeatured

How Author and Speaker Michael Port Drives His Business with Books

by Jason Fairfield0 Comments

By Rainmaker.FM

ap-michael-port-books

Michael Port has been called an “uncommonly honest author” by the Boston Globe and a “marketing guru” by The Wall Street Journal, which he thinks is cool because he may be the only former professional actor to also be a New York Times bestselling business author.

Michael has written five books including Book Yourself Solid, Beyond Booked Solid, Book Yourself Solid Illustrated, The Contrarian Effect, and the New York Times bestseller, The Think Big Manifesto.

He’s been on virtually every television network, and these days can be found keynoting conferences around the world on how to get booked solid …read more      

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08 JunFeatured

Is Creating Online Training Programs a Viable Business Model?

by Jason Fairfield0 Comments

By Rainmaker.FM

nr-online-training

The need (and desire) for on-demand education has intensified and will only continue into the future. But can you really make a living from it?

To further our ongoing discussion about online education as a viable career and business model for content creators and entrepreneurs, Brian Clark brought in a special co-host today.

It’s Sonia Simone, Chief Content Officer of Copyblogger Media and Brian’s long-time co-conspirator in all things content marketing and online education.

In this 24-minute episode of New Rainmaker with Brian Clark, Brian and Sonia Simone discuss:

  • The prediction about online education that came true
  • Sonia’s …read more      
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08 JunFeatured

Don’t Quit Your Night Job

by Jason Fairfield0 Comments

By Rainmaker.FM

ec-dont-quit-night-job

Editing is evaluating choices you’ve already made to move forward intentionally.

If Person A and Person B both work with equal passion and effort to move their businesses forward, but Person A has gained financial stability from a self-directed, creative career and Person B has not, what does Person B lack?

In this 28-minute episode of Editor-in-Chief, host Stefanie Flaxman discusses:

  • What the “art of writing” means
  • Why there is no definitive list post that will help you become a stronger writer
  • How to remember the difference between “complement” and “compliment”
  • Why knowing the difference between “complement” and “compliment” doesn’t make you an interesting writer …read more      
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08 JunFeatured

The Curious Secret to Building Trust and Credibility

by Jason Fairfield0 Comments

By Rainmaker.FM

rd-trust-credibility

Ever wonder how you could get more people to believe you? To trust you? It’s easy, actually. And quite odd the way it works.

What’s the secret? Never tell anyone more than they’ll believe. Sounds like a moronic statement, right?

It’s not.

See, the moment your claim passes the point of believability, credibility drops off like a rock. Unless, of course, you introduce the disadvantages first.

Here’s how to do that.

In this 8-minute episode of Rough Draft with Demian Farnworth, you’ll discover:

  • Brilliant 1960s ads selling the ugliest car
  • The wrong way most people discuss advantages …read more      
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