By Neil Patel

Testimonials… It’s an age-old tactic that’s been working in marketing for decades. Why? Because it gives potential customers a reassurance that your product or service actually does what you claim it does.

Testimonials are so effective that when a visitor lands on my testimonials page, they are 218% more likely to convert into a lead. On top of that, those leads are 190% more likely to convert into a paid customer.

So, how do you go about getting testimonials and, more importantly, the right ones? To answer that question, I’ve created an infographic that covers this topic.

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