Category: Featured

How Copywriter and Entrepreneur James Chartrand (of Men with Pens) Writes

By Rainmaker.FM

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Writing can be a lonely sport, whether you’re running a digital agency or slaving away on the next great novel. In this week’s episode of The Writer Files, we’ll examine the writing process of James Chartrand, a prolific online publisher, copywriter, and digital entrepreneur.

It’s hard to settle on a specific title for today’s guest because James wears so many different hats — founder of the popular blog, web design, and copywriting agency Men with Pens — as well as an author, educator, and writing coach.

James’s many accomplishments have been chronicled in such high profile publications as Forbes, …read more      

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How to Create a Winning Minimum Viable Product

By Rainmaker.FM

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One of the best ways to make money with your online business is to sell products from the pages of your website. But what product? That’s the million-dollar question.

The worst thing you can do is spend time, energy, and money creating a product no one wants. To remove this risk, consider creating a minimum viable product to start.

Minimum viable products are specifically designed to help you test out your business ideas without pouring a lot of resources into the process.

This week on Hit Publish, host Pamela Wilson invited three Copyblogger experts to share their …read more      

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Demian Farnworth’s Favorite Copywriting Formula … Ever

By Rainmaker.FM

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Rough Draft host Demian Farnworth has a nice little treat for you today. His go-to formula whether he’s writing an article, landing page, email, or a LinkedIn profile summary.

He has used it so much it has become second nature. And should become second nature for you, too. It will help speed things along and allow you to structure difficult concepts and copy in a persuasive format.

Keep in mind, this formula not only works for short-form copy, but long form as well. Most successful sales letters are structured this way.

In this 7-minute episode of Rough Draft …read more      

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Yanik Silver on the Transformation to Maverick Entrepreneur

By Rainmaker.FM

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Today’s guest on Hack the Entrepreneur is a serial entrepreneur, author, and well-known digital marketing expert.

In 1998, he undertook his first entrepreneurial venture: a $900 marketing course for cosmetic surgeons. By the time he was 26, he was making $10,000 to $15,000 a month teaching physicians how to improve their sales.

According to Forbes, he’s produced more than half a dozen seven-figure online businesses since then.

He’s a self-described “adventure junkie” and founded Maverick Business Adventure and Maverick 1000 in 2008. MBA mixes adventure and intimate entrepreneurial networking. MBA is also a philanthropic organization with a goal of …read more      

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How Bill Erickson Combines Content and the Genesis Framework to Build His Business

By Pamela Wilson

StudioPress power user Bill Erickson

Bill Erickson is an Austin-based WordPress developer who’s contributed to the WordPress community since way back in 2006.

And his platform of choice for developing on WordPress?

The Genesis Framework. Bill has even contributed to the core Genesis Framework code.

We sat down with Bill to ask him a few questions about his work.

Here’s what he told us:

Stumbling into the benefits of good content

Bill: I’m a developer who focuses on building websites using Genesis. I spend my days solving problems, and I document many of these on my blog. …read more      

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