By Nick Usborne

The easy part of this process is following the seven lessons below. It’s much harder to find a good conversation. The sad truth is, most of us are terrible at holding even a half-decent conversation. We’re in too much of a hurry. We’re too anxious to get our own points of view across, and we
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By Neil Patel

It’s no secret that businesses need to prioritize the customer experience. Ultimately, keeping your customers happy will help your business grow and prosper.

In fact, 80% of consumers say they’re willing to spend more money to have a better customer service experience.

As a business owner, you need to recognize this and adjust your approach accordingly.

Ask yourself if your current customer service strategy is more convenient for you or more convenient for your customers. Here’s what I mean.

If the only way to contact a customer service representative at your company is via telephone during business hours on weekdays, that’s …read more      

By Loryn Thompson

Everyone knows that if you want to be a savvy modern marketer, you need data. Agencies tout their expertise in data-driven marketing, big brands herald a new age driven by big data trends, and it’s standard practice to have Google Analytics set up on your website. But let’s get real. You might have Google Analytics
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By Neil Patel

Ideas are a dime a dozen. Everyone has them.

Some ideas are great, and others could be improved.

As an online marketer, I’ve heard countless business pitches from prospective entrepreneurs over the years. While I admire their creativity, just coming up with an idea alone is far from having a viable business concept.

If you are ready to put your idea to the test and launch a startup company, I encourage you to read this guide.

Your idea needs validation.

The last thing you want to do is launch a new business and realize six months down the road that it wasn’t a good …read more      

By Sonia Simone

This week, we dug deep into getting serious as professional writers — and how sometimes, the key to doing that is turning more of your professional habits into games. One of the most common problems writers face is difficulty coming up with ideas. But on Monday, Stefanie Flaxman explored why “good ideas” don’t always produce
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