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Category: Featured

29 MayFeatured

Chris Brogan on the Business of Being Yourself

by Jason Fairfield0 Comments

By Rainmaker.FM

ns-chris-brogan

As cliché as it sounds, some of the best business advice you can get is simply … be who you are.

It sounds impractical that in a ruthless world filled with corporations, venture capitalists, and never-ending competition, we’re encouraged to drop our personas and keep things real.

From being different, to taking risks, you’ll gain a tremendous amount of knowledge in this episode of No Sidebar. Chris Brogan says, “We often mistake busy for progress,” and he’s no rookie when it comes to giving entrepreneurial advice.

Listen up and take notes, as one of the most successful marketing and …read more      

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29 MayFeatured

How to Come Up with Winning A/B Tests Using Data

by Jason Fairfield0 Comments

By Neil Patel

How to Come Up With Winning A/B Tests Using Data

One way to increase your sales is to improve your conversion rate, right? Although it’s true, conversion rate optimization isn’t easy.

If you just base your tests on your gut feelings, you may find a few winning variations, but chances are, most of them will lose.

So, how you do improve your conversions? You have to analyze data before you run A/B tests. Here’s how you can use data to improve your conversion rates.

Click on the image below to see a larger view:

Click here to view an enlarged version of this infographic.

Conclusion

I run hundreds of A/B tests, and the variations …read more      

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29 MayFeatured

The Free Content Trap Writers Always Fall Into

by Jason Fairfield0 Comments

By Demian Farnworth

how to use the power of the free offer

The other day I was walking to our neighbor’s house to let his dog out. It was noon, bright, and hot. No wind, my hands in my pockets, my thoughts somewhere else.

As I rounded the corner, I ran into another neighbor — a thick, weathered man with short black hair. He was rolling a lawnmower to the end of his driveway.

He said, “You know anyone who wants a free lawnmower?”

I stopped and contemplated his offer. A free lawnmower? “Does it work?” I said.

“Yep,” he said.

I don’t need a lawnmower — mine is less than …read more      

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28 MayFeatured

Rapid-Fire Takeaways from Authority Rainmaker

by Jason Fairfield0 Comments

By Rainmaker.FM

ld-authority-rainmaker-takeaways

Authority Rainmaker came and went two weeks ago, but its impact is still being felt.

In this episode of The Lede, Demian Farnworth and Jerod Morris go back and forth delivering quick-hit takeaways from the conference that stuck with them once they left Denver.

Among the speakers Jerod and Demian discuss:

  • Dan Pink
  • Scott Brinker
  • Pamela Wilson
  • Sonia Simone
  • Ann Handley
  • Bernadette Jiwa
  • Chris Brogan
  • Sally Hogshead
  • Danny Sullivan
  • Michael King
  • Joe Pulizzi
  • Sean D’Souza
  • Joanna Lord
  • Scott Stratten and Ryan Deiss

And, of course, Henry Rollins — though they save the majority of the Rollins talk for …read more      

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28 MayFeatured

The 3 Types of Trolls You Meet Online (and How to Deal with Them)

by Jason Fairfield0 Comments

By Rainmaker.FM

cp-online-trolls

Internet trolls: the cockroaches of the web. They’re gross, they’re unsettling, but sometimes, there they are, scurrying across the floor in front of you.

If you spend any time online, and especially if you establish authority in your topic, you’ll eventually have to deal with a troll.

Most of them are minor pests, and some of them can be a real problem. But any variety of troll can temporarily put you off your game and cause you to second-guess yourself.

Here’s what to do about it …

In this episode of Confessions of a Pink-Haired Marketer, host …read more      

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