Category: Featured

What You Don’t Know About Copyright Can Hurt You

By Mark Trenner

are you breaking the law with your content?

As writers, we are very protective of our own creations.

But when we perform research on a topic and come across the perfect passage on a website, or an image that perfectly captures the essence of the point we are trying to make, sometimes it can be tempting to just copy and paste it into our own content.

With that one move, however, you commit copyright infringement — which could cost you your reputation and your business.

Copyright infringement is serious

Since it can be difficult to determine whether or not you’re committing copyright infringement, you may …read more      

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How Sarah Stodola (Author of ‘Process: The Writing Lives of Great Authors’) Writes

By Rainmaker.FM

sarah-stodola-file

Journalist and creative non-fiction author Sarah Stodola shared her writer’s file with host Kelton Reid in this episode of The Writer Files.

Her recent book Process: The Writing Lives of Great Authors is a fascinating collection of the habits and habitats of heralded scribes.

Ms. Stodola is also an accomplished journalist and editor whose work has appeared in the New York Times, Mental Floss, The Daily Beast, The Fiscal Times, Condé Nast Traveler, The Nation, The Wall Street Journal, Storyboard, Slate, and many others.

Take a listen to learn about the process of an author who is a …read more      

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How to Roll Out the Red Carpet on Your Home Page

By Rainmaker.FM

your-home-page

Your home page makes an important first impression … and you only have one chance to make it.

You have the opportunity to begin a long and fruitful relationship if you set your home page up to meet the needs of the people who land there.

Or you can confuse them and turn them off, never to return.

Hit Publish host Pamela Wilson is betting you’re aiming for the former, not the latter, right?

This week on Hit Publish, Pamela invited three Copyblogger experts to share their best advice on building home pages that work.

Tune in to …read more      

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How to Take Action Before Knowing All the Steps

By Rainmaker.FM

mike-belsito

Today’s guest on Hack the Entrepreneur is an entrepreneur who enjoys creating something from nothing. In fact, he has been creating products (both digital and physical) for the past 10 years.

He is currently the Director of Product + Strategy for Movable, a company focused on improving personal well-being by inspiring movement in groups, and was the Co-Founder of eFuneral.com, a funeral planning resource that was acquired in 2014.

He is a featured speaker and author on building products, startups, and funding. His latest book, Startup Seed Funding for the Rest of Us, is now available on Amazon.

Now, …read more      

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9 Copywriting Books for Web Writers

By Rainmaker.FM

copywriting-books

Rough Draft host Demian Farnworth doesn’t care who you are — a blogger, freelance journalist, ghostwriter, or ad copywriter — if you are writing on the web, then you need to read these copywriting books.

Two are more recent than the others (and Influence by Robert Cialdini is not technically a direct response copywriting book).

But these are the books Demian would demand you read if teaching a ground-level graduate course on writing for the web, since so many principles of direct response copywriting obey the unbreakable law of the web.

In this 9-minute episode of Rough Draft with Demian Farnworth, you’ll …read more      

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