Category: Featured

The Introvert’s Guide to Launching a Successful Podcast

By Rainmaker.FM

introvert-podcasting

Demian Farnworth is an introvert. Demian Farnworth is also a successful podcaster.

In case you were under the false impression that those two couldn’t go together, we offer up this insightful episode of The Lede.

Across 35 minutes in this episode, hosts Jerod Morris and Demian Farnworth discuss:

  • Demian’s biggest concern going from co-hosting a podcast to running his own show
  • How Demian deals with the “disembodied” audience connection that podcasts make possible, but also hard to measure
  • The misconception about successful podcasters that Demian is “blowing out of the water”
  • Why Demian named his show “Rough Draft”
  • …read more      

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The Difference Between B2B and B2C Marketing (and Other Questions)

By Rainmaker.FM

b2b-v-b2c

What tools does the content marketer need to stay organized? What to do about subscribers who aren’t confirming their opt-in?

And what’s the difference in approach between B2B and B2C marketing?

Confessions of a Pink-Haired Marketer host Sonia Simone answers these questions (and a few more) this week …

In this 19-minute episode of Confessions of a Pink-Haired Marketer, host Sonia Simone answers questions about:

  • The best tools for content marketers and copywriters to stay organized
  • How Sonia manages email overwhelm
  • The best background to look for in a content marketer
  • How to approach B2B vs. B2C …read more      
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The Aggressive Work Ethic of Highly Creative People

By Rainmaker.FM

work-ethic

Listen. You have control over inspiration. You run the show. Look at magicians, for examples. Curious bunch.

They pull furry mammals out of their hats. Levitate humans. Hide automobiles out of sight.

The great ones make a killing, jet set around the globe, and beat groupies off with a brass-tipped wand. The not-so-great ones — the average ones — are still amazing.

Getting to that point, where the illusion is flawless (thus, magical), involves hard work. Content creators are no strangers to hard work. But we often view what they do — their level of originality — as magical, …read more      

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Is It Worth Speaking at Conferences?

By Neil Patel

conference

Can you guess how many conferences I have spoken at during my career? A whopping 239.

That’s a lot considering I’m only 30 years old.

So, I thought it would be interesting to go over whether it’s worth speaking at conferences from a business, marketing, and financial point of view. Here’s what I learned by speaking at 239 conferences:

Most conferences won’t be worth your time

If you haven’t spoken at a conference before, you’ll have to start somewhere. That means you’ll have to accept whatever speaking gigs you can get. But once you’ve spoken at a handful of conferences, you …read more      

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The Introvert’s Guide to Surviving an In-Person Conference

By Pamela Wilson

take a deep breath and pretend to be an extrovert

Tonight kicks off our Authority Rainmaker conference in Denver, Colorado, and many of us are terrified.

Here’s the thing: we’re a company mostly made up of introverts.

We all fall somewhere on an “introvert’s scale” that ranges from extreme discomfort in social settings, to mild dread, to slight concern before entering a packed room.

So an event like Authority Rainmaker tests us. It gives us a chance to practice extroversion, even if it’s just for a couple of days.

If your personality leans more toward introversion than extroversion, I have five tips that will help …read more      

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