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Category: Featured

12 MayFeatured

How Chief Content Officer Sonia Simone Writes

by Jason Fairfield0 Comments

By Rainmaker.FM

sonia-simone-file

Coral-coiffed marketer and prolific online publisher Sonia Simone stopped by The Writer Files on Rainmaker.FM this week to share her writing secrets with us.

Ms. Simone is co-founder and Chief Content Officer of Copyblogger Media, as well as an educator, speaker, and the devious mastermind behind the podcast Confessions of a Pink-Haired Marketer.

Sonia appeared in The Writer Files written series on Copyblogger and stopped by again to drop some writerly wisdom on us.

In this 18-minute file, host Kelton Reid and Sonia Simone discuss:

  • Why you should read outside your echo chamber
  • Sonia’s secret of reading the tea leaves
  • Writer’s block vs. deadlines
  • Productivity for flakes, …read more      
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12 MayFeatured

Clean Up Your Sidebar!

by Jason Fairfield0 Comments

By Rainmaker.FM

clean-sidebar

Does your sidebar look like a cluttered closet that’s stuffed to the gills with distracting ads, images, and text?

Time to unpack your sidebar, look at everything you’ve put there, and consider whether or not it’s pulling its weight.

The result of your efforts? A sidebar that’s good for business.

This week on Hit Publish, host Pamela Wilson invited three Copyblogger experts to share their best advice on cleaning up your sidebar once and for all.

Tune in to Hit Publish to hear from host Pamela Wilson, Brian Gardner, Rafal Tomal, and Brian Clark as they discuss:

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12 MayFeatured

The 10 Rules of Rough Drafts

by Jason Fairfield0 Comments

By Rainmaker.FM

rough-draft-rules

Rough Draft host Demian Farnworth is about to destroy the lie that suggests your first draft must be perfect. The illusion that great copy is born in a single moment of white hot inspiration.

One of the most famous white-hot inspiration ambush stories in American literary history involves Jack Kerouac, Beat Generation pioneer.

As the legend has it, Kerouac wrote On the Road, a 293-page novel, in three coffee-fueled weeks on one long, flowing scroll.

Now, that is true. He did do that. But it’s not the full truth.

In this 6-minute episode of Rough Draft …read more      

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12 MayFeatured

5 Smart Content Strategies from a Stellar Marketer of Ideas

by Jason Fairfield0 Comments

By Sonia Simone

Quote from Neil deGrasse Tyson -- 'We should all build libraries of thought for ourselves, not knowing how we might use them in the future'

Marketers tend to get very caught up in thinking about how to persuade people to buy a product or service. Which makes sense … but it’s often jumping the gun.

Because it’s quite common (and perhaps increasingly so) that we have to market our ideas — and connect our beliefs with those of our audience — before we can do any business.

Which is why, for my money, one of the greatest content marketers working today is astrophysicist Neil deGrasse Tyson.

You think your product or service is a hard sell? Try astrophysics. (So many …read more      

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11 MayFeatured

Does Audio Create Authority Faster Than Text?

by Jason Fairfield0 Comments

By Rainmaker.FM

audio-authority

Recent research shows that the human brain can detect confidence in your voice in 0.2 seconds — faster than the blink of an eye. And it’s confidence that influences the listener to give you attention and perceive authority.

It’s an interesting finding, especially with the mainstream emergence of podcasting. We’ve already discussed how audio is smart foundational content that can be repurposed into text, slides, and infographics. But perhaps audio is simply the smartest content of all, standing alone?

Not everyone writes with authority. But anyone can speak with authority, assuming you know your stuff and apply some basic …read more      

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