Category: Featured

5 Ways to Write a Seductive Sentence

By Rainmaker.FM

seductive-sentences

Here’s the thing: Your sentences don’t have to say much. They just have to say the right things.

When you are trying to get people to respond to your articles, subscribe to your email newsletter, buy your products, or donate to your cause … you need to write seductive sentences.

And you need to do it naturally. Here’s how to do that.

In this episode of Rough Draft with Demian Farnworth, you’ll discover:

  • The one thing every good sentence needs
  • How to use active verbs and concrete nouns to create tiny worlds inside your sentences
  • A list of questions to help you find emotions for …read more      
Read More

What to Do When You Absolutely, Positively Must Know if Your Content Will Rock

By Brian Clark

nobody knows anything ... except the audience

Editor’s note: This post was originally published on June 29, 2011. We’re running it again today to honor DIY media and the endless possibilities for your business when you’ve built a loyal audience.

Ever had a great idea, and then started to doubt yourself?

Or maybe you’ve already executed on that great idea, but you’re hesitating to launch. Maybe it’s an article, or an ebook, or a new product or service.

How can you be sure it will work? Should you ask for feedback?

I’ll answer both of those questions in this article, but first …read more      

Read More

Proof That Grit Is the Only Way to Reach Your Potential

By Rainmaker.FM

grit

In our culture, much is made of natural ability. But natural ability is nothing without grit. In fact, without grit, natural ability can actually be wasted.

Recent science tells us that grit can accurately determine who will graduate from high school or West Point or even win a spelling bee. In other words, grit is an indicator whether or not someone will reach his or her potential.

But what is grit? Where does it come from? Can you develop grit if you don’t have it? And what does this have to do with content marketing?

Fortunately, these …read more      

Read More

How to Avoid the ‘Idea of Entrepreneurship’

By Rainmaker.FM

idea-entrepreneurship

Today’s guest on Hack the Entrepreneur is a freelancer turned agency owner and entrepreneur. His first introduction to working for himself was doing side-work after hours.

Eventually, he was able to quit his job and freelance full-time. He expanded to a physical office and had 11 full-time, salaried employees with clients all over the world.

Family and health reasons forced him to step away from his brick-and-mortar agency while moving into software and online training.

Now, he makes his living by providing great software and products to freelancers and consultants from his upstairs office, with his wife and two daughters just a room …read more      

Read More

How Not to Be a Dirty, Rotten Spammer

By Rainmaker.FM

dirty-rotten-spammers

Email is an incredibly effective way to nurture prospects and leads, and pave the path for those folks to make a purchase. But so much marketing email goes horribly, horribly wrong.

If there’s one thing nearly everybody hates, it’s spam. It wastes our time, it insults our intelligence, and sometimes it can even trick or scam us.

But not all spam is created on purpose. Lots of well-meaning businesses are creating ugly, hated spam with their marketing, without intending to at all.

This session of Confessions of a Pink-Haired Marketer talks about how to create email marketing that your prospects, leads, …read more      

Read More