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28 AprFeatured

Dennis Goedegebuure on the Holistic Practice of SEO and Content Marketing

by Jason Fairfield0 Comments

By Rainmaker.FM

dennis-goedegebuure

Listen to Search & Deploy host Loren Baker and Dennis Goedegebuure discuss content for marketplaces, the power of community and audience, and how that content helps attract links and interaction around e-commerce sites.

In this 38-minute episode of Search & Deploy, Loren and Dennis talk about:

  • Content for communities and content that is user-generated
  • Tapping into your audience from a content and sharing/conversation perspective
  • Building sincere localized content that is not solely SEO driven
  • Producing content that mobilizes communities and loyal groups
  • Guidelines that help users generate content that helps the base site they list products on
  • The challenges …read more      
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28 AprFeatured

How the Perfect Article Is Framed by White Space

by Jason Fairfield0 Comments

By Rainmaker.FM

white-space

White space sounds like a design issue. So why should you, dear web writer, care? Because words matter.

Imagine a statue. An aged bronze sculpture of a young girl, possibly eight years old, in a long dress.

She stands about 50 inches … roughly four feet tall.

Her head is cocked to the left, a pensive, sad look on her face. Both elbows are pinned to her side and her forearms stretch upward, her palms open to the sky, a bowl in each hand.

As if she is feeding the birds. You probably recognize this …read more      

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28 AprFeatured

What’s the Difference Between a Professional Writer and a Content Marketer?

by Jason Fairfield0 Comments

By Sonia Simone

the difference is strategy, perception, and a higher pay grade

I’ve been a writer for a long, long time. I’ve written something every day for around 30 years now. (Okay, I took about a week off when I had a C-section.)

I’ve been a content marketer since 2004, even though we didn’t call it that back then.

These days, I’m a Chief Content Officer — a job title that didn’t exist just a few years ago.

I love and respect writers, and I know a lot of them. Some are successful, some are struggling.

And I have some thoughts on what can make the difference.

You may know that …read more      

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27 AprFeatured

The Power of Teamwork and Collaboration

by Jason Fairfield0 Comments

By Rainmaker.FM

showrunner-podcasting-course

The Pilot launch of The Showrunner Podcasting Course went live on Friday, April 24.

On the eve of the launch, weary-eyed but still enthusiastic at 10:30 p.m., The Showrunner hosts, Jerod Morris and Jon Nastor, took a short break from course prep to hop on Skype and share a few thoughts about the power of teamwork and collaboration.

Shortly after their chat began, the podcasting gods gave them a clear sign that they should end the call and resume working. So they did.

But to make this bonus episode a true bonus, they decided to give you …read more      

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27 AprFeatured

The Amazing Copywriting Machine

by Jason Fairfield0 Comments

By Rainmaker.FM

amazing-copywriting-machine

Join host Robert Bruce for the third episode of Allegorical …

A simple story about a man with a billion-dollar idea, and the fatal flaw in his algorithm that he did not foresee …

Listen to Allegorical No. 3 …

Click Here to Listen to

Allegorical on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM

Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

The post The Amazing Copywriting Machine appeared first on Copyblogger.

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