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Category: Featured

21 AprFeatured

About Pages: How to Fascinate and Engage with Just One Look

by Jason Fairfield0 Comments

By Rainmaker.FM

about-pages

If you want your website’s About page to work, you have to answer one crucial question.

And no, the question isn’t, “How many years have you been in business?”

It’s the one question that’s at the top of your site visitor’s mind. And if you answer it to her satisfaction, there’s a good chance she’ll stick around to see what else you have for her.

Tune in to Hit Publish as host Pamela Wilson talks to Sonia Simone, Chris Garrett, and Jerod Morris about About pages. You’ll discover:

  • What people really look for on your About page
  • Who your About page should be about …read more      
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21 AprFeatured

How to Create Exquisite Subheadlines

by Jason Fairfield0 Comments

By Rainmaker.FM

exquisite-subheadlines

The purpose of the subheadline is two-fold. Standing out to a reader is its first purpose. The second purpose is a little more complex.

Imagine your average reader. She has fallen in love with your headline. It’s a good one. It’s a humdinger.

And now she is scrolling down the page, evaluating whether or not she wants to invest time in reading this article of yours.

As she scrolls, she sees a subheadline and thinks, “Oh, now that’s interesting.” So she stops scanning, and she reads that section.

Sound simple enough? But not so fast. How you …read more      

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21 AprFeatured

5 Surprising Reasons Why Good Podcasts Fail to Get Noticed

by Jason Fairfield0 Comments

By Jon Nastor

why is it that no one pays attention to your podcast?

All businesses are in the media business, whether or not they acknowledge it (or like it).

The Internet has rapidly changed how customers discover, research, and interact with companies.

You are no longer in business to sell products or services; you are in business to find your audience, create useful content that draws them to you, and then create products or services that benefit them.

You can achieve this through the intimate nature of on-demand audio content — or as they’re commonly known, podcasts. This is why Copyblogger Media is betting big on podcasting.

Whether you are trying …read more      

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20 AprFeatured

The Hipster’s Dilemma

by Jason Fairfield0 Comments

By Rainmaker.FM

hipster-advertising

Join host Robert Bruce for the second episode of Allegorical …

A simple story about one of the greatest hipsters who ever lived … and the reality behind the facade of his particular brand of cool.

Listen to Allegorical No. 2 …

Click Here to Listen to

Allegorical on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM

Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

The post The Hipster’s Dilemma appeared first on Copyblogger.

…read more      

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20 AprFeatured

How to Escape the Social Media Swindle

by Jason Fairfield0 Comments

By Rainmaker.FM

logged-in

One day we’ll look back at this period in history as the big swindle known as social media marketing.

But on the upside, we’ll also view these times as the point when companies big and small realized the importance of owning their own home base and enticing prospects not only to visit, but to experience.

Beyond being forced to pay to interact with the very social audiences we built, brands of all sizes now know that social is not for selling. Seemed obvious to some, but apparently not to many.

When it comes to audience, social media is …read more      

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