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Category: Featured

08 AprFeatured

Steal This Episode

by Jason Fairfield0 Comments

By Rainmaker.FM

steal-this-episode

As a writer, you should be swiping ideas nonstop. Stealing ideas nonstop.

William S. Burroughs said, “All writing is in fact cut-ups. A collage of words read, heard, overheard.”

Your content is going to be made up of all the resources you absorb. So it’s essential you research wide, and effortlessly capture those ideas.

But you don’t stop there.

In this roughly 8-minute episode of Rough Draft with Demian Farnworth, you’ll discover:

  • A long list of resources you should pillage
  • Three disruptive ways to boost creativity by author Daniel Pink
  • Where Demian swiped the idea for his best opening ever
  • Four free and simple …read more      
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08 AprFeatured

How Much Copy Should You Write on Your Homepage?

by Jason Fairfield0 Comments

By Neil Patel

How Much Copy Should You Write on Your Homepage?

Have you ever wondered how much copy you should have on your homepage? With Crazy Egg, I’ve tested everything from long sales letters to a minimal homepage.

So, what’s the right approach? Well, it’s not as simple as giving you one answer. To explain how much copy you should write on your homepage, I’ve created an infographic…

Click on the image below to see a larger view:

Click here to view an enlarged version of this infographic.

Conclusion

It’s all about persuasion. That’s what you need to focus on when it comes to your homepage copy. If you can convert someone with …read more      

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08 AprFeatured

Earn the Right to Sell

by Jason Fairfield0 Comments

By Chris Brogan

Authority Rainmaker keynote speaker Chris Brogan

My biggest belief about modern business as it intersects with the digital world can be summed up in one sentence:

Create useful content that nurtures a specific community so that you earn the right to sell and serve them to exchange value.

Boiled down tighter: content, community, marketplace.

The old saying about if the carpenter has a hammer, then everything looks like a nail is very true when it comes to me.

I’m an author and writer and someone who believes that content isn’t king, but that it’s what you feed kings.

Content, community, marketplace

In my …read more      

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07 AprFeatured

Affiliate Programs: Why You Should Build a ‘Second Audience’ for Your Business

by Jason Fairfield0 Comments

By Rainmaker.FM

affiliate-second-audience

Want to expand the reach of your business and find new audiences for your products and services? An affiliate program could be the answer for you.

Copyblogger’s affiliate programs run like a well-oiled machine, and in this episode of Hit Publish, you’re going to find out why.

We want you to take advantage of our hard-won knowledge so you can put together an affiliate program that expands your reach and boosts your profits.

You’re about to hear from some of the people responsible for keeping our affiliates very, very happy. They’ll share a behind-the-scenes look at how they do …read more      

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07 AprFeatured

Seth Godin on the Difference Between Failure and Your Struggle With Failure

by Jason Fairfield0 Comments

By Rainmaker.FM

seth-godin-struggle

Today’s guest on Hack the Entrepreneur is one of the most well-respected and prolific marketing minds alive today.

After his first job out of college working at a software company, today’s guest started a book packaging business, which he later sold to his employees.

He then co-founded Yoyodyne, a unique marketing service and company. He sold this company to Yahoo! in 1998 for $30 million.

During that time, he launched another web company called Squidoo, which was acquired by HubPages in 2014.

Most of you will know him for his writing. He writes daily on his blog, one …read more      

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