Category: Featured

Why Capturing Ideas Is Essential to Your Content Strategy and Organic Search

By Rainmaker.FM

capture-ideas

Content is everywhere — it’s happening in coffee shops, on phone calls, and in the workplace.

But capturing and documenting these ideas is necessary so that the creator or owner of that content has the ability to capitalize on it. Without documentation, all is lost.

Conversations without accurate documentation can lead to a Rashomon effect, where a conversation can have different meanings and takeaways.

In this episode of Search & Deploy, host Loren Baker discusses the concept of continuously capturing content and documenting it via audio, video, and the written word so it won’t get lost.

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David Sedaris’s Guide to Writing Brilliant First Sentences

By Rainmaker.FM

opening-sentences

In previous episodes of Rough Draft, we’ve established that beyond headlines the first sentence dominates.

In fact, it’s responsible for hurling the reader into the story. The headline captures the reader’s attention. The first sentence keeps it.

Great writers like David Sedaris know this. Just study some of his first sentences and you’ll see he takes this seriously. Very seriously.

Which is what we will do in today’s show.

In this 10-minute episode about first sentences on Rough Draft with Demian Farnworth, you’ll discover:

  • How to create suspense in your first sentence
  • The trick to introducing an interesting …read more      
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7 Potent Tips for Creating a Travel Blog Unlike the Rest

By Matthew Kepnes

How to make yourself heard in a crowded field

Travel blogging has become a popular profession in recent years. When I started my blog in 2008, I only knew of a handful of dedicated travel bloggers.

Now, there are thousands of people trying to make it in the industry. Last year’s travel blog conference, TBEX, had more than 1,200 attendees compared to 100 just five years ago.

The dream of getting paid to travel the world drew me to the profession. I wanted to write guidebooks and be an intrepid travel writer like Bill Bryson or Anthony Bourdain.

Travel bloggers are just like other bloggers, though: they want to <a class="colorbox" …read more      

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How to Become a Digital Media Showrunner

By Rainmaker.FM

showrunner

What can digital media producers learn from “old” media and the people who’ve been creating it for decades? Almost everything.

One of the recurring themes we talk about around Copyblogger Media is the critical importance of becoming the producer of your own media, building your own media asset, building your own audience.

Why?

On one hand, the Internet economy has given entrepreneurs and freelancers little choice in the matter. On the other, we’ve been given an unprecedented opportunity to build and grow the kinds of businesses our parents and grandparents could not dream of.

Jerod Morris and Jon Nastor …read more      

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How to Turn What You Know Into a Business

By Rainmaker.FM

teaching-business

Today’s guest on Hack the Entrepreneur is the founder of The Improv Effect, a company that gives their clients a competitive edge, through creativity, collaboration, and effective communication.

Her goal was to help businesses reach their full potential and she has successfully done this for global companies such as Groupon, Johnson & Johnson, The PGA Tour, Crayola, and many more.

With techniques that she learned on the job at Disney and Sesame Street, she leads teams and organizations to achieve teamwork, creative problem solving, presentation skills, and product development sessions.

In addition to this, today’s guest is a much …read more      

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