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Category: Featured

Let’s start with the basics. What is a curated email newsletter?

Think Dave Pell’s Next Draft. Quartz’s Daily Brief. Peter Cooper’s Cooper Press. Brian Clark’s Further. Brian Gardner’s No Sidebar. Pamela Wilson’s Weekend Digest. Ryan Hanley’s The Sunday Seven. Jason Hirschhorn’s MediaREDEF.

What do all of these email newsletters have in common? They all sift through a mountain of information on a specific topic (like news, health, HTML, entertainment, lifestyle, content marketing) and pluck out the best content.

This is what it means to curate.

They …read more

01 AprFeatured

Should You Really ‘Walk in the Direction of Your Fear?’

by Jason Fairfield0 Comments

By Rainmaker.FM

We are often told to “walk in the direction of our fears.” But is that really good advice?

Is it possible our fears know something we don’t … and that we should listen to them?

In this episode of The Lede, the third in the Hero versus Villain series, hosts Jerod Morris and Demian Farnworth take up this debate — and yes, another special guest is invited.

You’ll learn about Jerod’s fear of clowns, Demian’s fear of public speaking, and you’ll get to relive the terrifying moment when one of conversion expert Joanna Wiebe’s biggest fears manifested itself …read more

01 AprFeatured

How to Use Your Fears to Grow Your Business

by Jason Fairfield0 Comments

By Rainmaker.FM

Today’s guest on Hack the Entrepreneur has spent 20 years in digital marketing, consulting for more than 700 companies during that period, including 30 of the Fortune 500.

His current company — Convince & Convert — is the fifth multi-million dollar company he has started from scratch.

Before his move into digital marketing in 1994, he was a brand marketer and a political consultant with major roles in state, federal, and presidential electoral campaigns.

His second book, Youtility: Why Smart Marketing is About Help not Hype, was #3 on the New York Times bestseller list.

Now, let’s hack …

01 AprFeatured

8 Harsh Truths about Social Media (and 1 Pretty Awesome One)

by Jason Fairfield0 Comments

By Rainmaker.FM

Saying that the Internet isn’t working for us is like saying the solar system isn’t working for us.

It’s our job to learn how it works, and then learn to be smart about working with its nature.

In this episode of Confessions of a Pink-Haired Marketer, host Sonia Simone talks about some lessons she has learned from being on the social web for 26 years now. Which is, yes, a pretty darned long time to spend fooling around on the Internet.

In this 28-minute episode of Confessions of a Pink-Haired Marketer, host Sonia Simone talks about:

Why “digital sharecropping” …read more

01 AprFeatured

The Ugly Truth About How People Read Online

by Jason Fairfield0 Comments

By Rainmaker.FM

In this episode of Rough Draft, host Demian Farnworth wants to put some teeth to the things he has been teaching. Some substance behind my claims.

He’ll present four research studies you should know about. They’ll help you understand the true state of what it means to write online.

But Demian needs to warn you: what you are about to learn could depress you. Could make you throw in the towel. But don’t fear. He’s here to help you get over that hump.

Because if Demian’s carved out a career online, so can you. So stay with him. And …read more

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Category: Featured

Do You Have What It Takes to Publish a Curated Email Newsletter? [Infographic]

Should You Really ‘Walk in the Direction of Your Fear?’

How to Use Your Fears to Grow Your Business

8 Harsh Truths about Social Media (and 1 Pretty Awesome One)

The Ugly Truth About How People Read Online

Start Your Journey to Better Business