Simply put, if you’re not measuring, you’re not marketing.

In fact, if you’re whipping up blog posts and infographics without business objectives, you’re basically partaking in a very expensive version of arts and crafts.

Your job as a content marketer is to show your boss the money — not traffic, not links — mon-naay.

Let’s talk about how to get started effectively measuring your content marketing efforts.

Measurement separates digital marketing from traditional advertising

As a native Philadelphian (I live in Brooklyn now), I know a little too much about John Wanamaker.

Most people in marketing and advertising know him for this quote:

Half …read more