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Category: Featured

The Single Word that Can Cripple Any Online Entrepreneur

Fear is one of the dirtiest words in the English language — and something that every one of us faces.

No Sidebar host Brian Gardner has been an online entrepreneur for eight years now, and he has said “I am afraid” an infinite number of times. You’d think that working on the Internet, where it’s easy to hide and take shots without really being known, would lessen the pain.

In 2007, Brian faced his greatest leap of faith when he left a cushy job as a project manager for an architectural firm to become a freelance web designer.

At …read more

26 MarFeatured

The Critical Importance of the Pre-Sell

by Jason Fairfield0 Comments

By Rainmaker.FM

What stops people from buying from you? Why do some launches fall flat?

In this episode of The Mainframe, join hosts Chris Garrett and Tony Clark as they reveal the key strategy that will allow you to not only sell more of your products and services to more people, but will also reduce refunds and improve your audience’s relationship with you.

In this episode of The Mainframe, hosts Chris Garrett and Tony Clark discuss:

The key reason that launches fail
How people really buy
The best way to communicate your launch narrative
What marketers can learn from Star Wars

26 MarFeatured

How to Write Headlines that Get Results

by Jason Fairfield0 Comments

By Rainmaker.FM

Headline writing is probably the first and most important skill you need to learn as a web writer.

John Caples called it the most important part of an advertisement. That’s why he dedicates four out of 18 chapters to headline writing in his book Tested Advertising Methods.

And you can sum up those four chapters in one hyphenated word.

In this 11-minute episode of Rough Draft with Demian Farnworth, you’ll discover:

What that hyphenated word is
A simple process for writing headlines that get results
The most successful headline ever written for college men
A sleazy …read more

26 MarFeatured

How to Structure and Sell Your Natural Expertise

by Jason Fairfield0 Comments

By Pamela Wilson

Way back in late 2009, I was getting antsy, on both a personal and a professional level.

I had run my own design studio for almost 20 years. And I’d created just about anything a designer could create, from business cards to billboards — even a glossy, full-color national magazine.

But despite my success, I started to feel like there was “more” that I wanted to do with my career.

And one day, in a quiet moment, I heard a question: