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Category: Featured

24 MarFeatured

Giveaways: How to Create an Irresistible Incentive to Join Your Email List

by Jason Fairfield0 Comments

By Rainmaker.FM

irresistible-email-incentives

Getting that opt-in to your email list is much easier when you offer an enticing incentive in exchange for an email address.

But what should you create? And how will you ever find the time to make it? And what if no one wants it?

This week on Hit Publish, host Pamela Wilson invited three Copyblogger experts to share their best advice for creating irresistible giveaways: the kind that have people clamoring to sign up just so they can get their hands on them.

Tune in to this week’s episode of Hit Publish to hear from host Pamela Wilson, Sonia Simone, Chris Garrett, …read more      

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24 MarFeatured

Brian Kurtz on Avoiding the ‘Entrepreneurial Gap’

by Jason Fairfield0 Comments

By Rainmaker.FM

entrepreneurial-gap

Today’s guest on Hack the Entrepreneur has recently ended a 34-year career as a serial direct marketer and made the transition from intrapreneur to entrepreneur.

He made this transition while taking Boardroom Inc. — which he worked within and later became a partner of — from around $3 million in revenues in 1981 to a high of $150 million and creating marketing messages that have reached more than one billion people.

As of last January, Jon Nastor’s guest made the official and final step into entrepreneurship with the launch of his own consulting business. To kick it off, he …read more      

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24 MarFeatured

The Truth Behind ‘Doorway Pages’ and Why They Matter for SEO

by Jason Fairfield0 Comments

By Rainmaker.FM

doorway-pages

Last week, the Webmaster Central team at Google announced that they will be rolling out an algorithmic change that addresses “Doorway Pages.” Huh?

You may ask yourself “What’s a Doorway Page?” If so, you’re in good company. Many people haven’t heard of them.

Doorway Pages have not been a part of the overall search equation for years, but now Google is redefining what they consider to be a Doorway Page, which is a little vague.

Google does loosely define what a Doorway Page may be based on a particular set of questions.

On this episode of Search & Deploy, host Loren Baker …read more      

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24 MarFeatured

A 12-Minute Crash Course on Link Building (Ugh)

by Jason Fairfield0 Comments

By Rainmaker.FM

link-building-crash-course

Links have become the online content creator’s currency. Get a lot of links, and you get “wealthy.” And the more quality links that point to a particular page, the higher that page is going to rank.

But how do you get those links without breaking the law or looking like a scuzzy spammer? Well, here are some clean and pretty ways to get them.

And you’ll also find out the number one SEO practice you can employ to get people (and Google) to pay attention to your online content.

In this roughly 12-minute episode of Rough …read more      

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24 MarFeatured

Last Week to Save on Authority Rainmaker 2015

by Jason Fairfield0 Comments

By Brian Clark

image of Seth Godin opening Authority Intensive 2014 while Brian Clark looks on — this week is your last week to get the Early Bird Price on tickets to Authority Rainmaker 2015

We call Authority Rainmaker a different kind of online marketing conference … and that’s for many good reasons.

Rather than a multi-track free-for-all that requires you to choose between sessions and gamble on what’s worth your precious time, Authority Rainmaker is a cohesive two-day presentation in itself. The four segments—design, content, traffic, and conversion—provide an integrated bundle of tactics within a broader strategic approach to effective online marketing.

And there’s no “call for speakers.” We handpick each industry expert, and then collaborate with them individually to deliver the perfect piece of the broader puzzle.

It’s more work, …read more      

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