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Category: Featured

19 MarFeatured

Keywords: Your Love Affair with the Language Your Audience Uses

by Jason Fairfield0 Comments

By Rainmaker.FM

audience-keywords

In the end, keyword research has nothing to do with SEO. It goes way deeper than that …

Will anyone actually read the online content you create? It’s a terrifying question, but an important one.

If you’re committed to building a popular and profitable media property, you’ll have to write, read, and talk about your topic almost every day for the next several years. You’ll invest thousands of hours, quite literally gambling with your time.

The question is, how will you approach it? Will you start writing and hope someone notices you?

Or will you carefully research …read more      

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18 MarFeatured

Is Authority Earned or Bestowed?

by Jason Fairfield0 Comments

By Rainmaker.FM

authority-earned

Authority is essential for online success. There is no debating that.

But how do we acquire authority? That topic is up for debate in this episode of The Lede.

This is the first of a four-part series in which Jerod Morris and Demian Farnworth are going to take conventional content marketing ideas and debate their merits.

Because, hey, the generally accepted notion just might be wrong. And if it is, they want to find out.

Oh, and they want to bring some friends along with them.

In this episode, hosts Jerod Morris and Demian Farnworth (plus a special guest) …read more      

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18 MarFeatured

Scott Oldford on Becoming Transparent and Finding Authenticity

by Jason Fairfield0 Comments

By Rainmaker.FM

finding-authenticity

Today’s guest on Hack the Entrepreneur is a young entrepreneur that has spent half of his life in technology, marketing, and business.

By the age of 21, he had three catastrophic business failures and found himself hundreds of thousands of dollars in debt.

Now, at the age of 23, he is the founder of Infinitus Marketing and Technology, a company he has been building for nearly two years.

He was the recipient of the 2013 American Express Innovator award and was also named as one of Youth In Motion’s “Top 20 under 20 in Canada.”

He is also a …read more      

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18 MarFeatured

How to Strengthen Your Talents

by Jason Fairfield0 Comments

By Rainmaker.FM

strengthen-talents

At five years old, nearly everyone is an artist. At 10, nearly none of us is.

What happened? And how can we become more talented at the things that interest us, so we can have richer, more successful lives?

Entrepreneur and business teacher Sean D’Souza of Psychotactics has thought a lot about talent — how to get it, and what keeps us from developing it.

In this 25-minute episode of Confessions of a Pink-Haired Marketer, host Sonia Simone talks with Sean D’Souza about:

  • The misunderstandings about talent that keeps us imprisoned in mediocrity
  • Why you don’t need 10,000 hours …read more      
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18 MarFeatured

How Search Engines Work, Part Two

by Jason Fairfield0 Comments

By Rainmaker.FM

how-search-engines-work-2

Imagine you love jaguars. You have a blog about jaguars. You publish seven times a week about jaguars. On your site, it’s jaguars all day and all night.

But Google doesn’t seem to know you exist. What gives?

The problem is Google can’t tell if you are an authority on the car, the animal, or the older-woman variety — because you write about all three.

Not good.

In this 4-minute episode of Rough Draft with Demian Farnworth, you’ll discover:

  • The conversation search bots have with each other while they crawl over your content
  • Writing advice for people who love …read more      
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