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Category: Featured

23 FebFeatured

Are You Overlooking Any (or All) of These 7 Ways to Build Online Authority with LinkedIn?

by Jason Fairfield0 Comments

By Louisa Chan

Image of Ellie Caulkins Opera House

Flash mobs.

People are attracted to these spectacles. We drop what we’re doing and gather around to watch, but then we leave.

We go back to what we were doing before we were interrupted. No one really knows who orchestrated the performance. The entire experience is short-lived and doesn’t make any profound impact.

Now, imagine performing at an opera house, such as the Ellie Caulkins Opera House pictured above — the venue for Authority Rainmaker 2015.

An attentive audience becomes fascinated by your performance and applauds you to show their appreciation. You know they’ll be …read more      

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20 FebFeatured

The Ultimate Guide to Hashtags

by Jason Fairfield0 Comments

By Neil Patel

The Ultimate Guide to Hashtags

You see them everywhere around the web… From Twitter to Instagram, hashtags are an essential part of social media.

So, why should you care about hashtags? Well, hashtags are a great way to increase your overall social media traffic. For example, tweets with hashtags generate two times more engagement than tweets without them.

In order to help you get the most out of hashtags, I’ve created an infographic that will teach you how to leverage them on each popular social network.

Click on the image below to see a larger view:

Click here to view an enlarged version of this infographic.

Conclusion

I know I’ve …read more      

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19 FebFeatured

How an Email Newsletter Publisher Built an Audience of 223,991 Subscribers

by Jason Fairfield0 Comments

By Robert Bruce

Image of the Rainmaker.FM Logo

Brian and I have been talking about his new curation-based email newsletter lately, and I thought it’d be interesting to have a similar conversation with someone in a completely different topical market.

It’s about one person writing and curating a topic he knows and cares about, building a massive email audience over a period of four years, then turning all that work into a sustainable business.

And hang in there, even if you have no interest in (or understanding of) programming, Javascript, Ruby, or HTML5, you’ll be able to apply the lessons of this episode to your …read more      

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18 FebFeatured

10 Most Costly Marketing Blunders I’ve Ever Made

by Jason Fairfield0 Comments

By Neil Patel

mistakes

When you think of my name, Neil Patel, what comes to mind? You probably see me as a marketing guru or as an expert who is good at driving traffic to websites.

Although that’s true these days, I’ve made a lot of marketing blunders over the years. Luckily, most of these blunders affected my own business, so it was me who lost money, and not my clients.

Nonetheless, I’ve made 10 huge mistakes that have cost me a lot of money – in fact, the cumulative loss from these marketing blunders is so great that it runs well into the hundreds of …read more      

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18 FebFeatured

13 Simple Questions to Help You Draft a Winning Content Strategy [Free Worksheet]

by Jason Fairfield0 Comments

By Demian Farnworth

Free Worksheet: Draft a Winning Content Strategy

Welcome to the year of adaptive content. The choose-your-own-adventure era of content marketing. The age of the

Fill it out, and pin it in a spot you will see every day.

In the end, your core strategy will guide you through the distractions and difficulties that accompany building an online audience with content. But the rest of the information you collect will tell you where you are now, where you need to go, how you are going to get there, and the resources you need.

And be sure to share your progress with our discussion group …read more      

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