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Category: Featured

04 FebFeatured

Split-Testing 101: How to Know Which Words Work

by Jason Fairfield0 Comments

By Brian Clark

The difference between the right word and the almost right word is the difference between lightning and a lightning bug. ~ Mark Twain

That Twain guy was pretty smart. But he had to rely on the intuition that comes from years of writing to choose the right word, and even then it was still a guess. Poor guy.

Nowadays, we’ve got technology that allows us to easily know what the right word, phrase, or headline is, at least when it comes to getting people to take the action you want. But all the tech in the world won’t help you if you …read more      

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04 FebFeatured

How Does Content Marketing Actually Get You More Sales?

by Jason Fairfield0 Comments

By Neil Patel

blog sales

There is a big misconception that content marketing doesn’t drive sales. But if it didn’t work well, none of my companies would exist.

From KISSmetrics to Crazy Egg, I’ve grown each of my businesses through content marketing.

To prove to you that content marketing drives sales, I’m going to share with you stats and data points from KISSmetrics to show just how effective content marketing is.

How we generate traffic at KISSmetrics

Ninety-nine percent of our marketing dollars go toward two channels: content marketing and email marketing.

Before I dive into the content side, let me first tell you what we do with …read more      

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04 FebFeatured

Unleash a Surge of Email Subscribers from Your Guest Posts With This Simple Landing Page Strategy

by Jason Fairfield0 Comments

By Henneke

seagulls landing on shore by Patryk Sobczak

Ever wanted to know how you can gain more email subscribers when you guest post?

You work hard to establish connections with editors. You share your most valuable tips. You polish your writing until each word shimmers and shines.

But when your article goes up?

You feel a tad disappointed.

Why don’t more people join your email list? What’s stopping them?

Today, I’ll explain exactly how you can use landing pages to get more email subscribers when you write guest posts, including:

  • How to write an author bio to seduce readers to click …read more      
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03 FebFeatured

7 Steps That Will Hook Readers On Your Content through the Magnetic Force of Fascination

by Jason Fairfield0 Comments

By Andrew McDermott

women holding bowls gazing down at one of their phones by Sigfrid Lundberg

Throughout your journey to overcome online obscurity, you produce a lot of content.

Content marketing is about making a connection with your audience and building relationships. Since you invest time and effort into your writing, you want to see tangible results.

But what if your posts aren’t getting the engagement you need to take your digital media platform to the next level? How do you create content that deepens your connection with your audience?

The answer may lie in the specific reason why we absorb certain information, while overlooking other content.

Emotions trump intellect when …read more      

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02 FebFeatured

Can You Grow Your Organic Traffic Without Generating Content?

by Jason Fairfield0 Comments

By Neil Patel

content marketing

Did you know that the average web page that ranks on page 1 of Google has at least 2,000 words of text?

That means if you want more organic traffic, you have to create tons of content, right?

What if you don’t have a content bone in your body—does that mean that you’re out of luck when it comes to your rankings?

There has to be another solution…

Luckily for you, there is. Before we get into that, let’s first dispel the myth that you have to generate more content to grow your organic traffic.

Does more content mean more organic traffic?

When you think …read more      

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