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Category: Featured

Last fall, Robert and I did an episode of the podcast where we laid out how content curation could be used to build an audience and even a business. It was one of the most popular episodes of 2014.

We did that episode based on a personal project I was already planning to do. I quietly launched that project last month, and it’s called Further. It’s a curated email newsletter dedicated to living your best life, with features and news items related to health, wealth, and wisdom.

Here are a few sample issues:

Three Real Ways to Protect and Enhance Your …read more

14 JanFeatured

7 Tips for Increasing Your Click-Through Rates on Facebook

by Jason Fairfield0 Comments

By Neil Patel

If you want more traffic from Facebook, you have to focus on getting more shares and likes, right? Although that’s true, it’s not the only way to generate more traffic.

What if I told you that you could get more people to click on your Facebook postings?

On average, 6.5 people out of 100 click on your Facebook posting. But with a few tweaks, you can get more people clicking on your posts and heading over to your website.

Here’s how:

Call to action

Did you know that images within your wall posts are clickable? For that reason, you should consider using an image …read more

14 JanFeatured

Announcing The 2015 Cost of Online Business Report [Infographic]

by Jason Fairfield0 Comments

By Demian Farnworth

2015 Cost of Online Business Report - A Copyblogger Survey

Here’s a neat fact to start your day: Copyblogger has a goat keeper among its readers. We know because he took our 2015 Cost of Online Business survey.

Now, more than likely it’s a prank. A prank by some misfit in Boca Raton.

But I have to confess: part of me wants there to be a goat keeper (somewhere exotic) who is a faithful reader of Copyblogger. An enterprising shepherd who dreams of growing his herd — with content marketing.

Ah, to dream.

But whether or not the goat keeper is real doesn’t really matter. It is, however, just one of dozens …read more

13 JanFeatured

Lessons Learned from Conducting Two Monster Audience Surveys

by Jason Fairfield0 Comments

By Jerod Morris

You may be creating content in a niche with 1,000 other sites, but only you have your audience. And surveying your audience can be fertile ground for the kind of information and insight that builds your next transformative content series.

Just ask Demian Farnworth. He did it twice for Copyblogger in 2014 — and the results of his second survey will be posted here tomorrow.

We talked about his mentality in conducting these two surveys, his process, and the lessons he learned in the latest episode of The Lede.

In this episode, Demian Farnworth and I discuss:

Creating a survey to gain insights for …read more

12 JanFeatured

Why Transparency Is The New Marketing

by Jason Fairfield0 Comments

By Neil Patel

Do you know one simple way you can generate more traffic and sales? It’s actually by being transparent.

Being open about your business is a great way to gain people’s trust. By sharing problems you maybe facing, or by sharing your financial numbers (whether they are good or bad) will help you build a larger following. And with that following, you’ll be able to convert more of your visitors into customers.

But don’t just take my word for it. Let’s look at some companies that share their numbers with the public to their benefit and how you can replicate their successes…

Being transparent

A …read more

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Category: Featured

Position Your Content Curation for Success With These Five Essential Elements

7 Tips for Increasing Your Click-Through Rates on Facebook

Call to action

Announcing The 2015 Cost of Online Business Report [Infographic]

Lessons Learned from Conducting Two Monster Audience Surveys

Why Transparency Is The New Marketing

Being transparent

Start Your Journey to Better Business