By Neil Patel

No marketing strategy is complete without an effective lead generation strategy.

Those of you who are making a conscious effort to generate new leads are on the right track so far. But where are your leads coming from?

When you’re running multiple campaigns, how are you able to identify the source of your new leads? If you can’t answer these questions, read this guide.

UTM parameters will tell you exactly where the traffic from your digital marketing campaigns is coming from.

I’ve advised some marketers who haven’t implemented this strategy because they think it’s unnecessary. They see their site traffic increase, …read more      

By Sonia Simone

First things first: Our workshop on effective selling with Tim Paige is back on the schedule! We had to adjust the calendar, but we’ve got Tim set to teach us his low-pressure but effective techniques for sales. We’ll host the workshop (it’s free) on Tuesday, June 26 at 12:00 Noon Eastern U.S. Time. I’ve had
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By Neil Patel

Every brand needs new customers.

Those of you who have been in business for a while may be doing fine generating high sales from your existing customers.

But that business model isn’t sustainable forever. There comes a point when you won’t be able to grow without new leads.

This is especially important for newer companies. Since you haven’t been operating for a long time, you definitely need new leads just to survive.

But where do you find them?

It’s a common misconception that generating new leads is costly. Here’s something to consider. Yes, it’s more expensive to acquire a new customer than …read more      

By Sonia Simone

Did you know that Copyblogger has a book club? It’s very new, so it would be understandable if you didn’t! We’re just in our second month, and this month we’re going to tackle an ultra helpful resource for anyone who wants to sharpen up their “killer” skill set — Ryan Levesque’s Ask. Ryan is a
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The post Join the Copyblogger Book Club and Dive into a ‘Killer’ Resource for Content Writers appeared first on Copyblogger.

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By Loryn Thompson

I can’t stand hearing people say they’re “not creative.” That happened to me recently, after I sliced a finger and wound up in Urgent Care. When the doctor heard that my fiancé is a graphic designer, he launched into a well-rehearsed monologue: “Oh, my mom is a graphic designer; she’s so creative! I do some
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The post Why You’re Missing Crucial Opportunities if You Think You’re ‘Not Creative’ appeared first on Copyblogger.

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