Category: Featured

The Right Way to Think About Google

By Sonia Simone

You may have seen last week that Google abruptly — and almost offhandedly — announced it was terminating a key element of its future strategy for ranking content.

The Authorship program, which would let Google rank content according to the authority of the person who created it, was nuked on Thursday afternoon at the end of …read more    

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The Marketer’s Guide to Using Quizzes to Reach and Engage Your Audience

By Josh Haynam

On July 5, 2014, a food blog called Food52 shared a quiz on Twitter titled, “Which cake are you?”

The quiz was built to raise awareness for several new cake recipes …read more    

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A Quick Note About the History of Labor Day That You May Not Realize …

By Jerod Morris

The first Monday of September is upon us, which means that it is Labor Day …read more    

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3 Content Creation Strategies That Will Help You Prosper

By Neil Patel

Did you know that 90% of the information your brain receives is visual? Or that blog posts with images tend to get 94% more views?

Using images isn’t the only strategy you can employ to get more traffic. Increasing your word count can help too. Blog posts that contain 3,000 to 10,000 words, on average, get 8,859 social shares.

To show you how you can gain more traffic through content creation, I’ve created an infographic that breaks down all the strategies you need to follow. From increasing readability to gaining more social shares, the steps in this infographic will help you increase …read more    

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Two Important Announcements for Writers

By Sonia Simone

First, you may have seen yesterday the abrupt announcement that Google is, at least for the moment, discontinuing their Authorship functionality for search results and webmaster tools.

For those in our Authority community, as well as those in our Certified Content Marketer program, we’ll be holding a special live Q&A session with Brian Clark on what this means for web writers as we move forward. Just …read more    

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