Category: Featured

3 Lessons Learned From a Titan of Copywriting

By Brian Kurtz

I was on the phone earlier this week with copywriting legend John Carlton and we were ranting about all sorts of topics.

(You know, like you do when you’re on the phone with John Carlton.)

He made the observation that the next “big thing” in marketing may not be …read more    

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Does Infographic Marketing Still Work? A Data Driven Answer

By Neil Patel

infographics

I used to be a big fan of leveraging infographics to grow my traffic and brand. Why? Because it used to provide exceptional results.
The results were so great that when we started releasing infographics on the KISSmetrics blog in 2010, it helped us generate 2,512,596 visitors and 41,142 backlinks.

Based on the KISSmetrics stats from 2010, we know infographics worked well then. But the real question is: do they still work today?

Over the years, I’ve created 218 infographics, so let’s analyze the data to see what we can glean from these numbers: Read More …read more    

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New Book Excerpt: Keep It Simple, But Not Simplistic

By Ann Handley

The following is an excerpt from Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, coming this fall from Ann Handley and Wiley Publishing. More about Ann’s new book and some sweet free prizes below.

Any fool can make something complicated. It takes …read more    

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How to Effectively Use Remarketing to Increase Your Revenue

By Neil Patel

Can you guess what my favorite form of advertising is? It isn’t pay per click or banner ads. It’s actually remarketing.

“Why?” you may ask. Because remarketing is the easiest way to get people to come back to your site and complete the purchase.

To show you how you can effectively use remarketing, I’ve created an infographic that lays out the steps you need to follow. Read More …read more    

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What Type of Images Should You Use Within Your Blog Posts?

By Neil Patel

image types

From stock photography to graphs, charts, and infographics, the types of images you can use to illustrate your blog posts are numerous. The question is: what types of images should you use?

I decided to analyze 41 blogs within different industries to help determine what types of images generate most social shares. This way you’ll know what kind of graphics you should use in order to generate the most traffic.

Here’s what I learned: Read More …read more    

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