By Sonia Simone
“I want you to ask your secret question.”
That’s what Seth Godin asked the audience at the end of his generous Authority Intensive session with us in Denver this past May.
The room was packed with fanboys and fangirls (I’m one) who were reeling a …read more
By Neil Patel
Marketing isn’t just about driving traffic to a website. It also incorporates design and usability. Just think of Apple. Its computers and products wouldn’t be as popular as they are today if they weren’t beautiful and, more importantly, usable.
Usability is something you shouldn’t take for granted. If you make your website more usable, people will have a better experience, which will cause them to come back.
To show you how to make your site more usable, I’ve created an infographic that breaks down the 8 techniques you need to follow. Read More …read more
By Neil Patel
What’s the number one quality a good marketer needs to have? It’s not a specific skill such as being good at SEO or conversion optimization. A good marketer needs to be creative.
Why? Because all of the normal marketing tactics that everyone knows about are played out. And sadly, they are not as effective as they used to be.
Luckily for you, my creativity gets the best of me sometimes, which leads me to discover marketing strategies that can help you grow your business too.
Here are 7 that are worth leveraging: Read More …read more
If you’re an entrepreneur, does any of this sound familiar to you?
Email marketing advice is all around us — a dime a dozen.
You’ve heard all the contradictory tips.
Send marketing emails often … Don’t send marketing emails too often.
Focus on the content, not the design … Design can make …read more