By Neil Patel

How do you get a new customer?

It may seem like a simple question, but the answer may be more complex than you think. Sure, you’ve got various advertising campaigns, and you’re generating sales.

A reasonable assumption would be that your marketing promotions are creating sales. While this may be partially true, it’s not a full answer.

One of the keys to running a successful business is to understand the customer buying process. Just because you’re selling something a consumer wants or needs doesn’t mean you are automatically in a position to make a sale.

But leveraging the basic concepts of the customer conversion …read more      

By Stefanie Flaxman

During last week’s Editorial call here at Copyblogger, we had a lively discussion about ham. But that’s not the H-word I’m going to talk about today. More commonly, we analyze headlines. There’s nothing more disappointing than a unique, thoughtful, and helpful piece of content that has a headline that doesn’t do it justice. Great content
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The post How to Craft Question Headlines that Don’t Flop appeared first on Copyblogger.

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By Neil Patel

Your B2B marketing strategy will differ from your typical B2C approach.

Sure, you may notice some overlap between the two, but for the most part, you’ll need a new plan if you want to target other businesses.

Some of you may have companies focusing on other businesses as your primary group of customers. And some of you may be considered both B2B and B2C companies.

If that’s the case, one overlap you may see between the two strategies would be social media marketing. But the difference would be in the way you use it.

Here’s an example. You could be <a class="colorbox" …read more