By Brian Clark
Editor’s note (6/27/14): This week, Google announced they killed profile pics in search. This does not kill Google authorship nor indicate doom for Google+.
It’s simply a business decision meant to enhance the experience of the end user (searchers), particularly in mobile. Google makes hundreds of these decisions a year. What’s …read more
By Neil Patel
Is it just me or do companies have a hard time accepting social media as a marketing channel? From what I’ve experienced, most companies aren’t willing to leverage social media because they don’t believe it can make them more money.
Well, I hate to break it to you, but that’s a big misconception. Social media can make you money.
To show you how you can track the return on investment of your social media campaigns and use that knowledge to maximize your ROI, I’ve created an infographic that breaks down the steps you need to take to achieve these goals. Read …read more
By Jerod Morris
Your audience expects a lot out of you.
As well as they should.
Which is why if you want to build a business you need an audience. But you can’t have an …read more
By Neil Patel
You know the benefits of blogging, but you don’t have the time to blog yourself. What should you do? Hire a blogger, right?
You should. But do you know how to find a great blogger?
Luckily for you, I’ve had a lot of experience in hiring bloggers for both KISSmetrics and Crazy Egg. Some of these bloggers worked out great, while others did not. Through the whole process, I’ve learned where to find great bloggers and what to look for when hiring them. Read More …read more
Simplicity is the ultimate sophistication.
That’s what Leonardo da Vinci said anyway.
And four centuries later, Steve Jobs agreed. Actually, Jobs more than agreed. He flat-out stole it.
So here’s the question: What does plagiarized advice from the 16th century have to do with marketing copy in the 21st?
The simple answer (pun intended) …read more