Category: Featured

The 8 Types of Images That Increase the Psychological Impact of Your Content

By Alex Turnbull

The importance of using images in blogging goes far beyond “looking nice.”

It’s actually deeply psychological.

For one thing, your brain (and your reader’s brain) is better …read more    

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7 Unconventional Marketing Tactics That Work

By Neil Patel

zoo bus

Why do you spend money on marketing? It’s to get visitors to your site, right?

If you think about it, getting visitors to your website is great, but what you are really doing is spending money to make more of it. From a business standpoint, it doesn’t make sense to spend money on marketing unless it helps you generate more revenue.

What are the best places to spend your marketing dollars? Maybe Google AdWords, SEO, or social media? Those are all great channels worth leveraging, but they are crowded.

So, where should you be spending your dollars? It’s on unconventional tactics because the …read more    

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A Sober Lesson on the Value of Compromising Your Creative Ideas

By Jerod Morris

Mollie Politzer was 32 years old when she got sick.

She was in the hospital for months, and when her condition eventually worsened to the point of death, her rabbi was called in. The rabbi …read more    

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A Sobering Lesson on the Value of Compromising Your Creative Ideas

By Jerod Morris

Mollie Politzer was 32 years old when she got sick.

She was in the hospital for months, and when her condition eventually worsened to the point of death, her rabbi was called in. The rabbi …read more    

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How to Generate Leads with Social Media

By Neil Patel

You’re already on social sites like Facebook and Twitter, but are you generating traffic from them? And, more importantly, are you generating leads?

One of the big misconceptions about social media sites is that they don’t drive quality visitors. Compared to outbound marketing, social media has a 100% higher lead-to-close rate.

How do you generate leads from the social web? In order to show you the steps you need to take, I’ve decided to create an infographic that will break down the whole process. Read More …read more    

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