By Jerod Morris
When someone shares a link, and you click on it, and you are moved in some way by it — to action, to inspiration, even to tears — how do you feel about the person who shared it with you?
You likely feel equal parts appreciation and respect. If you’re honest, you might even feel a slight twinge envy. (Damnit, why …read more
By Dave Paradi
At the recent Authority Intensive 2014 conference, there was a lot of talk from the stage and amongst the attendees about SlideShare.
And with good reason.
SlideShare was …read more
By Neil Patel
Have you ever wondered whether people are actually reading your blog posts? You know, going through the whole post? And not just skimming through parts of it?
I got curious myself, so I ran a Crazy Egg test to see how far down the page people scroll.
Can you guess what I learned? Only 40% of you actually read each blog post.
With a bit of testing, I’ve been able to get the number to 65%. Here’s what I learned through the process, and here is how you can get similar results: Read More …read more
By Yael Grauer
It might seem blasphemous to say so on Copyblogger. But authority isn’t always all it’s cracked up to be.
Yes, it’s an important term around here, and the dust has hardly settled from the first Authority …read more
Man cannot discover new oceans unless he has the courage to lose sight of the shore. ~ André Gide
Setting sail away from the safe harbor of best practices is a fear that we, as marketers, must learn to embrace.
Scary situations arise when you set foot in uncharted territory. In March, our company decided do just that, by “storming the gates” …read more