Category: Featured

What Every Marketer Needs to Know about Conversion Optimization

By Neil Patel

conversion optimization

Traffic acquisition is becoming more and more expensive as time goes on. Whether you are leveraging paid advertising, content marketing, or SEO, you are spending time on growing your traffic. That means you are spending money.

To make your traffic acquisition profitable, you have to figure out how to get your visitors to convert into customers. If you can figure out how to increase your conversion rate, you’ll have more money to spend on marketing, which will help you beat your competitors.

Before you get started with conversion optimization, there are three things you need to know: Read More …read more    

Read More

How to Remember Everything

By Brett Kelly

Stop me when this begins to sound familiar …

You had a killer conversation with a new friend you made at a conference a few weeks ago, but you may have had an extra martini and left their card on the bar.

You and your special someone shared a fantastic bottle of wine the last time you were in New York, but the name of the wine has eluded both of you …read more    

Read More

The 3-Step Journey of a Remarkable Piece of Content

By Pamela Wilson

You know it when you’ve read it.

It’s that blog post, article, video, or speech that changes you.

It touches you. You are so affected by its message you can’t help but share it.

We’ve all experienced content like this. But do we know how to …read more    

Read More

How to Retain at Least 95% of Your Organic Traffic After a Site Redesign

By Neil Patel

redesign

A total site redesign is a tricky thing. At some point, you must redesign your site, but when you do, you run the risk of your traffic dropping off. Redesigning a site is one of the biggest SEO challenges that a company can face.

What’s going to happen once the site is officially launched? What will happen with any 404s? How will the site perform in the search engines? What about existing links to nonexistent pages?

If you are currently redesigning your site or planning on a full site overhaul in the future, here’s what you need to know: Read More …read more    

Read More

Master This Copywriting Formula to Dominate Any Social Media Platform

By Demian Farnworth

When you master copywriting fundamentals, you acquire skills that you can take anywhere.

Take the Problem-Agitate-Solve formula for example.

The formula works like this:

  • Identify a problem
  • Agitate that problem
  • Trot out the solution

Its applications are endless.

I learned this formula when I …read more    

Read More