By Kelton Reid
No matter what kind of writing you do, “write what you know” is a well-worn adage every writer finds at some point in their studies.
For content creators of any discipline, being the “likable expert” in the niche or genre you specialize in is a necessity. For fictionists, finding an authentic voice is also a vital …read more
By Neil Patel
Have you ever wondered why webmasters constantly bombard your inbox asking you to review their companies?
It’s because it works. Although blogger outreach is very time intensive, it can dramatically increase your sales.
Just think of it this way: 81% of the people online trust the information they read on blogs, and 61% of those people have made a purchase based on a blogger’s recommendation. It gets even better: 63% of people are more likely to be influenced by a blog than a magazine to make a purchase.
So, how do you get bloggers to cover your website without being spammy? To help …read more
By karnold@saleamp.com (Katie Arnold)
Mother’s Day is upon us and while the majority of Americans are pampering moms with brunch and gifts, marketing professionals should also be doing whatever possible to cater to a special group of these women: the Mommy Blogger. According to eMarketer there were 4.2 million mommy bloggers on the web as of March 2013. For marketers, everyday should be Mother’s Day.
Here are a few reasons why marketers should seriously consider mommy blogs to expand their brand’s awareness.
By karnold@saleamp.com (Katie Arnold)
Mother’s Day is upon us and while the majority of Americans are pampering moms with brunch and gifts, marketing professionals should also be doing whatever possible to cater to a special group of these women: the Mommy Blogger. According to eMarketer there were 4.2 million mommy bloggers on the web as of March 2013. For marketers, everyday should be Mother’s Day.
Here are a few reasons why marketers should seriously consider mommy blogs to expand their brand’s awareness.
By Jerod Morris
Do people really want the real you? All of it?
The answer will, of course, depend on the audience and the forum.
If you are writing a blog about drug addiction, telling your most horrifying stories is a prerequisite. Your audience will expect it.
If, on the other hand, you are writing a blog to support your tax preparation business, you probably want to keep most of your tales of woe out …read more