Category: Featured

Here’s How to Save $400 on The World’s Premier Search Marketing Conference

By Jerod Morris

A lot of things related to search engines and online marketing seem to be dying.

SEO (as a term) is dead. Guest blogging is “done.” The guy …read more    

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The Best of Seth Godin on Copyblogger

By Jerod Morris

Two weeks from now, Seth Godin will be providing one of two keynote speeches at Authority Intensive.

It will be just the latest instance of one of our favorite marketing teachers delivering useful advice and inspiring stories to the Copyblogger audience.

Mr. Godin has imparted his wisdom on how to develop …read more    

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“Come out, come out, wherever you are!” — AdWords Big Announcement

By it@saleamp.com (SaleAMP Blog)

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By: Meghan McArthur

After Tuesday’s announcement, the world of PPC is breathing a sigh of relief!

The highly speculated Google announcements were nothing to be feared after all. In fact, it seems like we have been given some very cool new tools to play with over the coming months. If you are like me though, now that I know what these are (and that they are mostly good), I want them NOW!

Read More …read more    

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How to Conduct a Content Audit on Your Site

By Neil Patel

audit

“Content audit” sounds a bit intimidating like something that involves ghastly amounts of time, endless spreadsheets, and dozens of unpaid interns. The word “audit” is so tied up with other unpleasant life experiences that I totally understand if it doesn’t inspire you. But hang on for a second because a “content audit” might be what your site needs to get to the next level.

So, what is a content audit? A content audit is a careful look at your website’s existing content in order to make sure that it’s doing what you want it to do — driving the right kind …read more    

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Which Email Marketing Strategy Should You Choose: Full Meal or Just the Aroma?

By Sean D’Souza

Let’s say you’re at Alfredo’s.

Alfredo’s is your favorite Italian restaurant and you’ve been yearning all week for this lasagna.

You sit down, chomp a mouthful, then …read more    

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