Category: Featured

The Definitive Guide to Conversion Optimization

By Neil Patel

conversion optimization

Driving traffic to your website is only half the battle. If you can’t make the traffic convert into leads and sales, you won’t be in business for long.

So, how do you convert visitors into customers? You have to use conversion optimization. You tweak elements – such as copy, colors, images, and buttons – on your web page to persuade your visitors to convert.

In order to teach you about conversion optimization, I’ve created a 30,000-word guide that covers all aspects of conversion optimization from what it is to how to use it for your own business.

Here’s what you will …read more    

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The 14 Keys to Writing Advertorials That Sell

By Demian Farnworth

Advertorials are native ads with a single purpose: getting specific action from the reader.

This could be donating to a cause, downloading a PDF, subscribing to an email newsletter, visiting a store, or buying a product.

An effective advertorial grips the reader and leads her to the logical conclusion — …read more    

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What Is a “Good Link Profile” and How Do You Get One?

By Neil Patel

seo link building

You know that good link-backs are an important part of SEO. You know how important it is to work at building strong backlinks. You understand the impact of over-optimized anchor text. You realize the toxic effect of links from spam sites and directory listings. But how important is it, really? And, more to the point, how can you get a link profile that Google loves?

I want to explain the components of a “good link profile” and provide suggestions for how you can improve your link profile. Read More …read more    

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Want Copyblogger to Answer Your Specific Business Question? Here’s Your Chance

By Demian Farnworth

We see it all the time: questions from people like you who are looking for answers to specific challenges.

Questions like:

  • What are the best business models for a hyperlocal site?
  • Do I have the right “Big Idea” …read more    
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Much Ado About Mommy Blogs

By rrago@saleamp.com (Resalin Rago)

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There is one population in Blogland that seems to be taking over: mommy bloggers. There are thousands of mommy blogs filling niche categories—from feeding your baby to balancing career and family. According to an article published by EMarketer, there were 4.2 million mommy blogs as of March 2013. As the parenting voice of the Internet becomes more and more saturated, mommy and daddy blogs are becoming more strategic in their efforts to improve readership. After all, from ad dollars to freebies, “mommy blogging” can be a very lucrative business.

Read More …read more    

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