Category: Featured

How to Decrease Your Bounce Rate

By Neil Patel

You’ve heard the term “bounce rate” before, but do you know what it means? Google Analytics defines “bounce rate” as the percentage of single page sessions on your website.

The higher your bounce rate, the less money you will typically make because people will most likely have to click through a few pages before purchasing your product or service, unless you have a one-page website.

Do you know how you can decrease your bounce rate? Instead of breaking down the specifics of it in a text blog, I’ve decided to create an infographic that shows you what you need to do.

Here’s how …read more    

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How to Choose Arresting Images for Your Blog Posts (And Why You Should)

By Jerod Morris

You’ve read the headline. You’re intrigued.

“But,” you might be thinking, “Why didn’t you choose a different, more arresting image for this post?”

Good question.

First, because …read more    

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8 Powerful Takeaways from Eye Tracking Studies

By Neil Patel

eye tracking

When it comes to data, I’m convinced you can’t have enough. Crunching numbers, running tests, poring over metrics, analyzing trends — that’s what helps build great businesses and awesome websites.

One fascinating field of study of consumer behaviour is eye tracking. The information gleaned from eye tracking can help you become a more proficient web designer, content writer, conversion optimization expert, or online marketer.

I’ve summarized the bottom line results of some of these eye tracking tests and placed them into your hands so you can start seeing better results in your businesses.

Before we get started, let me explain what eye tracking …read more    

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The Simple Truth People Forget When Trying to Grow a Business

By Sean Smith

You want to grow your business, right?

You want downloads of your app, people buying your products, readers on your blog, and evangelists on social media, don’t you?

Fair enough, that’s what we all want.

But you’re …read more    

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The Simple Flaw People Forget When Trying to Grow a Business

By Sean Smith

Admit it. You want large-scale adoption, don’t you?

You want a lot of people to love you, to buy your products, to read your blog, and to follow you on social media.

Fair enough, that’s what …read more    

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