Category: Featured

Are You Really a Writer … Or Just a Copyist?

By Raubi Perilli

There is a terminology problem plaguing the content community.

It’s confusing marketers, it’s misleading clients, and it’s causing an identity crisis among content creators everywhere.

It seems that no one really knows what it means to be a writer.

And Merriam-Webster isn’t …read more    

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15 Types of Content That Will Drive You More Traffic

By Neil Patel

content types

Content marketing is more than writing blogs. Way more.

If you’re just getting involved in content marketing, the first thing you need to do is launch your blog and start writing.

Then, when your blog is established and purring along, try throwing in a new type of content. I predict that you’ll immediately see a difference — fresh traffic, targeted visitors, higher conversion rates, and better SEO.

But before I share the 15 types of content that will drive you more traffic, there are a few things you need to know: Read More …read more    

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12 Examples of Native Ads (And Why They Work)

By Demian Farnworth

Despite all the hype, native advertising remains a fuzzy concept for most marketers.

According to our 2014 status report:

  • 49 percent of respondents don’t know what native advertising is
  • 24 percent are hardly familiar with it
  • Another 24 percent are somewhat familiar
  • Only 3 percent are …read more    
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Why Social Is the New SEO

By Neil Patel

social media new seo

In January of this year, Matt Cutts released a video explaining that social signals do not impact search engine result rankings. For a long time, every SEO behaved as if they did. If this is true — that social signals don’t affect search rankings — what do we do now?

I’m making the case that social is the new SEO. But I need to explain the new social/SEO territory that we’re in, specifically in the wake of Cutts’ announcement.

So, what has changed with social media and SEO? Read More …read more    

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Removing Blog Comments: The View So Far

By Jerod Morris

Shockwaves.

That’s what this post by Sonia Simone sent through the Copyblogger community.

The post, you’ll recall, announced our decision to remove blog comments and gave the reasoning for why we decided to do so — reasoning that some accepted at face value, others parsed for hidden meaning, and the rest ignored before ZOMG’ing to …read more    

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