By Neil Patel

I’m thrilled when I see companies launching a content marketing campaign. But I cringe when I see their content marketing fail. Sometimes, the failure sets in before anyone writes a line of content. But the thing is content marketing doesn’t have to fail.

I’ve written this article because it could save you thousands of wasted hours and buckets of wasted money. Is your content marketing campaign cruising toward failure? Have you left anything out? Or are you on track for success?

I’ve identified the main missing elements of failed content marketing campaigns and sketched out a solution for each one. Leave out …read more    

By Demian Farnworth