Advertising is an ancient art.
In the Babylonian sea ports, merchants hired barkers to announce the arrival of wine, spices, and fabrics.
Citizens in Greece hung “Lost” posters in hopes of being reunited with children, jewelry, or slaves.
And elaborately painted signs (billboards) sprung up throughout Pompeii to announce plays, carnivals, and races.
Surprised?
You …read more
By Neil Patel
The one thing I’ve learned about blogging over the years is that more traffic doesn’t necessarily equate more revenue. Unless you have a loyal blog audience, it’s rare that you will be able to generate a lot of income because it is hard to convert cold traffic into customers.
So, how do you create a loyal blog audience? Well, it comes down to a few variables. For example, responding to comments will help you build a connection with your readers, who will be more likely to come back more often.
Other elements, such as story telling and having opinions, help as well. …read more
By Jerod Morris
Keep your readers running down your page like water on a slide.”
Wouldn’t you like your copy to have that effect?
Of course. Who wouldn’t?
And while writing great sentences and using persuasive words are essential elements for making it happen, don’t overlook the importance of bullet points.
Because well-crafted bullet points make your copy more readable.
And they …read more
By Brian Clark
Just a quick note to remind you that today is the last day to save $100 on Authority, our content marketing education and networking community.
You get instant access to over 149 hours of premium content. And you’ll lock in this discounted price (less than 68 …read more
By Brian Clark
Imagine this scenario.
Two attorneys are chatting against the beautiful tropical backdrop of the Cayman Islands. The elder lawyer suggests to the young rising star that he “grab a Red Stripe,” which leads to the selection …read more