By Neil Patel

Everyone has a story, what’s yours?

I’m not referring to your life story, although there are times when that can be intriguing as well. Instead, I’m talking about things like how you started your business.

What was your motivation?

Sure, everyone gets into business to make money, but there has to be more to it than that. Stories are a powerful way to connect with your audience.

That’s because they can entice all different types of emotions. The key is finding a way to drive sales by guiding these emotions.

One of my favorite ways to do this is by using your …read more      

By Sonia Simone

On Monday, I unveiled our new Copyblogger book club. We’ve been having a great time working through Ursula Le Guin’s Steering the Craft, and we’d love to have you with us! On Tuesday, webinar “gun for hire” Tim Paige swung by the blog to talk about one of the things that can make webinars so
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The post Sign Up for the Free Copyblogger Workshop on Persuasive Presentations appeared first on Copyblogger.

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By Neil Patel

Today, your marketing strategy has become more important than ever before.

That’s because the Internet makes it easy for consumers to conduct research and discover new brands. With information and other resources so readily available, each business in every industry has competition to worry about.

You may have some successful content marketing tactics. That’s great, and you should continue using them.

That said, content marketing alone won’t be enough to reach the widest possible audience. If you want to create more brand exposure and gain an edge over your competition, you’ll need to do more.

Sponsored content may be the solution …read more      

By Sonia Simone

When I first heard about “webinar hired gun” Tim Paige, I really was a bit skeptical. I’ve read and watched a lot of sales education, and most of it is a horrible fit for me. Either the tactics feel weird and manipulative (and I’m never going to get the personality transplant I’d need to implement
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The post Join Us Live to Learn Smarter Ways to Sell with Webinars appeared first on Copyblogger.

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By Tim Paige

Think back to a webinar you attended in the past. You signed up for that online training for a reason, right? Maybe you dug the topic, or you really liked the host. Or maybe you were genuinely interested in buying what that webinar might be selling, but you wanted to learn more about the product
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The post How to Overcome Webinar Offer Anxiety and Get Your Audience to Buy appeared first on Copyblogger.

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