Category: Featured

50 Things You’ll Enjoy Reading over Christmas Break

By Sonia Simone

Today, as the team gets ready to take a few days off for the holiday, we’ve put together a massive buffet of marketing, writing, and strategy advice for you. Monday’s post put the spotlight on our editorial team’s favorite writing, content, and marketing blogs. (As well as one that’s an example of a creator who’s
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How to Boost Conversions by Tastefully Implementing Scarcity Tactics

By Neil Patel

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Increasing conversion rates is essential for every business.

Even if your current numbers are satisfactory, there’s always room for improvement.

The problem I see is that too many companies are using the same old and boring strategies.

Those methods get stale fast, and they don’t entice your customers to change their behaviors.

Implementing scarcity tactics is a viable way to boost conversions, increasing sales.

The best part is you can do this without acquiring new customers.

It’s a great method for ecommerce sites to grow sales and for anyone with a website to get their visitors to …read more      

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Best of Copyblogger: 2017 Edition

By Stefanie Flaxman

The task of selecting the top Copyblogger posts from 2017 is a bit like asking me to choose my favorite child. Each post is crafted with care, and I value all of them. But I rolled up my sleeves and devised a strategy. In fact, this year was all about the power of the individual
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How to Find Your Own Path to Creative Productivity

By Sonia Simone

I remember when I first discovered David Allen’s book Getting Things Done. I was holding down a challenging corporate job and working on a side hustle. I had a toddler at home and a mountain of stress at work. I was managing a team of writers (this is an oxymoron) and juggling complicated deliverables for
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How to Create an Actionable Drip Campaign

By Neil Patel

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I know how much time and effort you put into building your email subscriber list.

But growing that list is only half the battle.

Now that you have a way to contact these subscribers, you need to make sure your messages trigger a response.

I’ve seen many companies having success with adding customers to their email lists but struggling with the content portion of their email marketing strategy.

Simply put, they don’t know what to write in their emails or when to send them out.

Each message you send needs to be carefully calculated.

Timing is everything.

That’s why I love …read more      

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