By Quick Sprout

Videos are a crucial component of your content marketing strategy. Once your videos are created, you need to distribute them on as many channels as possible.

With more than 2.2 billion monthly active users, it’s only logical for Facebook to be one of those distribution platforms.

Overall, this should be a winning strategy for your business. Here’s why.

According to research, 90% of consumers report that videos help them making purchasing decisions. And 64% of people say that watching a video increases their chances of buying something.

Further, 77% of businesses are using videos on their social media …read more      

By Sonia Simone

This time of year, we traditionally think about our goals for the coming year. And even though New Year’s resolutions…

The post 3 New Kinds of Goals to Consider for 2019 appeared first on Copyblogger.

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By Claire Emerson

In August 2016, I quit my nine-to-five job. I was tired of spending my days staring miserably at mind-numbing spreadsheets…

The post 5 Key Moves to Help You Become Gainfully Self-Employed appeared first on Copyblogger.

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By Quick Sprout

What’s your company’s return policy?

I’m sure you’ve been asked this question before by both current and prospective customers.

But think about when this question gets asked. It’s not just when someone wants to return an item. Customers want to know what your return policy is before they buy.

This holds true for in-store and ecommerce purchases. In fact, 90% of consumers read return policies before making a purchase online.

Obviously, you don’t want to get frequent returns.

But knowing that returns are easy and hassle-free will make it more likely that customers will complete the purchase process.

Friendly return policies will <a class="colorbox" …read more      

By Stefanie Flaxman

Philosophy of art has been an interest of mine for quite some time. But philosophy of professional art is a…

The post The Root of Impostor Syndrome in Creative Business (and Two Steps to Temper It) appeared first on Copyblogger.

…read more