By Sonia Simone

Someone must have slipped the team some hot sauce, because it seems we’re all feeling a little spicy. This week features strong points of view and plain-spoken advice. Ever feel a little shy telling people you’re a marketer? Do you worry that what you do seems sleazy to some? While marketers aren’t quite at “politician”
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By Neil Patel

Running a contest or a promotional giveaway is one of my favorite ways for a company to connect with their customers.

But like so many other aspects of business, I see too many people doing this wrong.

That’s OK – for now.

While it may sound simple, promotional campaigns like this aren’t as easy as just picking a name out of a hat.

You want to run a giveaway that creates brand awareness and generates a profit for your company.

When done correctly, this won’t cost much at all.

Contests can even generate some free advertising for your brand.

This is …read more      

By Sonia Simone

In the beginning was authority. From the earliest days of advertising, authority was one of the first strategies used to persuade the masses. Then, a lot of us started using this internet thing to talk to one another. There was some speculation that authority was becoming an outdated concept. But it’s funny how these things
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