I took this line from Clayton Makepeace, but we truly believe in his words. I was taught something similar a long long time ago – STORIES SELL and FACTS TELL.
“Nothing sells better than a GREAT story your customers can share on your behalf. And your job as the marketer is to find a signature story worthy of telling.
The ability to tell a great story is easily learnable, and is something you should consider a must in today’s business environment.”
Just take note the next time you read, listen or watch any online, TV, radio, magazine, newspaper ad. (or maybe just look at your advertising copy….opps did I just right that). Are you telling YOUR STORY or spurting off facts.
Thanks for the nuggets (and trip down memory lane) Clayton.