Robert Cialdini?s famous book Influence: The Psychology of Persuasion is a staple of any business-oriented must-read list.
You?ve read the concepts before and you?ve probably even seen the full list of principles on numerous occasions.
Reciprocity, Consistency, Social Proof, Liking, Authority, & Sca…

College sports are magical. When you?re outside the stadium, you?re yourself. When you?re inside the stadium, you?re transformed into a hooting, hollering, face-painted super fan. The athletes on the field that contribute to the magical transforming power of college sports are highly coveted. Univer…

June 04, 2015
The nail polish brand’s interactive media and advertising director reveals her secrets for leveraging authentic, personal social media moments.
Social media isn’t always, well, social. Marketers can get so wrapped up in likes and retweets that they lose sight of the fact that s…

If you?ve been struggling to increase search traffic to your site, improve email signups, get more leads, and acquire more clients, it?s possible that your bounce rate is too high.
In other words, visitors and customers who visit your landing page bounce off before they even give you a chance to con…

Growing up in an apartment can be hard, but when you live in a big city like Sao Paulo it becomes even harder. Space is always limited and your parents are never really keen on adding anyone else unless strictly necessary. My parents weren?t different, so as soon as I mentioned I wanted a dog, they …