How much should you differentiate your message when you post on Twitter, Facebook, Google +, and LinkedIn? Does the overall tone and message vary even for the same subject, or does it not really matter?
Dear Professor in Princeton,
Well, well, well aren’t you on to something! I’m glad you brought th…

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The Art of Social Media Power Users featuring Ann Handley, Guy Kawasaki & Peg Fitzpatrick – Google+
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It?s a tense setting at the Circle of Elrond. People are talking about conversion rate optimization when Boromir speaks up and says, ?One does not simply become a great conversion marketer.? Or something like that.
The point is you don?t become a

For the first time in its history, the NCAA football champion will be determined on the field by a four-team playoff, when Alabama, Oregon, Florida State and Ohio State square off next month. Many advertisers are hoping the new college playoffs can be the next major tentpole in the sports marketing …